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How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). “But if you look at our Denizen company content, you’ll see the same philosophy of visual, idea-based concepts.”

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Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend

Contently

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their. Of course you do.

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3 Big trends converging for big branding opportunities

Biznology

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey). •

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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. “If you build it, they will come” never works so we get to be the vanguard of the movement, sparking and catalyzing all viral-making fun!

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Why digital literacy matters for marketers

Sprout Social

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? And yet it did, despite leadership in industries like aviation, transportation, healthcare and energy.

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How to Break the Rules and Create Great Content

Convince & Convert

unmarketing Tweet This Go Negative Scott Stratten’s viral, social, and authentic marketing agency, UnMarketing , keeps him pretty busy. He and his company are always fair game, and he talks about his own mistakes in his books.) “My best learning experiences in business have been from my mistakes.” I did, truly.”

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