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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. But, how do companies thrive during financially rough times? In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. In fact, sales for technology increased during the 2008 recession. TeamLogic IT.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Hone your video and media strategy. Boost content integrity.

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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load. – Ben, Creative Director. “I

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The 13 Best Real Estate Videos of 2018

Hubspot

And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website. I've compiled the best real estate listing and agent videos to inspire you to create your own.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt. Video is the most effective tool to achieve this. Video is the most effective tool to achieve this.