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A sales-side view of marketing, automation and AI

Martech

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Trying to iterate on messaging AI creates.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter.

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[Research Round-Up] B2B Highlights From the Fall 2023 Edition of "The CMO Survey"

B2B Marketing Directions

This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The Fall 2023 survey results are based on responses from 316 senior marketing leaders at for-profit companies based in the United States. were VP-level or above.

CMO 70
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2023 Predictions

Conversica

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?

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[Research Round-Up] B2B Highlights From "The CMO Survey" - March 2023

B2B Marketing Directions

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The March 2023 survey results are based on responses from 314 senior marketing leaders at for-profit companies based in the United States. edition of the survey.

CMO 52
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Kimberly-Clark uses a social media quiz to woo young talent

Biznology

I first worked with Kimberly-Clark back in 2008 to help reduce the spread of healthcare associated infections and, after eight more years, we get to work together again. Earned media micro-influencer marketing doesn’t need to be limited to consumer campaigns for unicorn companies like Skinny Coconut Oil.

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The social media listening market is maturing

Biznology

WI: Milwaukee phone bank and labor walk, September 11, 2008 (Photo credit: aflcio). Social media monitoring has evolved into a vertically integrated industry–you buy the data, the analysis, and the user interface from the same company. They won’t want a vertically integrated solution for social media listening.