How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way
Marketing Insider Group
MAY 1, 2023
But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.
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