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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services.

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Latest Trends & New Perspectives on Brand Risk

Biznology

It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. adverse interaction between company policies and the public – like Starbuck’s situation) and ESG/Socio-Economic risks (MSA “transforms activism issues into business opportunities”).

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The 5 Stages of Entrepreneurship

Hubspot

The goal here is to identify and validate a profitable business idea. His interest in shoes and sports strongly influenced his decision to start the athletic shoe company. Jacamo, for instance, is a clothing retail company targeting larger (and taller) men who typically struggle to find large-sized, fashionable clothes.

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Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

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Blubrry - For Immediate Release - For Immediate Release: 03/03/08

Buzz Marketing for Technology

New FIR Interview; Thursdays show; vote for FIR at Podcast Alley; David Phillips reports; the Media Monitoring Minute with CustomScoop; summary of surveys about mainstream media and the web; Prince Harry in Afghanistan: are media embargoes still valid today?; Posted March 03, 2008. © 2008 blubrry.com, a RawVoice Company.

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