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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

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5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

Square 2 Marketing

We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. This will come to an end, and the proactive companies will emerge stronger than ever. A week ago, we did an article on how to adapt your marketing strategy in the wake of canceled events, like trade shows and conferences. Today we look at sales.

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Are Consumer Attitudes Toward Privacy Changing?

Biznology

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Their ideas about privacy, though, certainly are on the radar of the search and advertising giant, as well as anyone who trades in consumer data. Sign up and you get an @duck.com email address.

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11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

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3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

markempa

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1%