article thumbnail

Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

article thumbnail

Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

15 years ago, when I started this blog, most marketing roles and most technology roles — IT, software engineering — were on opposite ends of the career spectrum. For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Maybe not bad.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

But facts alone do not persuade companies to pay big money for software, consulting services, or other high-value items. Companies are made of people with emotions and desires. If you build out these brief narratives with more detail, you can tell the entire story of your company or product, why it exists, and for whom.

article thumbnail

How to Sell in a Recession: 3 Tips Based on Experience

Zoominfo

Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008.

Tips 130
article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Enough with the negativity and cliches. Mobile Mindfulness.

article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

article thumbnail

“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Wow, that’s a quite thrilling step!”