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A sales-side view of marketing, automation and AI

Martech

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers?

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How These 7 Companies Thrived During the Recession

Hubspot

In 2008, the Great Recession was all over the news. But, how do companies thrive during financially rough times? In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. In fact, sales for technology increased during the 2008 recession.

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Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

Martech

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). Martech and related companies at risk. Here are the major martech-related companies with deposits in SVB. million at other banks. Get MarTech!

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

SEM 222
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Stop Storytelling to Make More Sales

B2B Digital Marketer

Unlock the Power of Authentic Branding and Simplified Messaging to Skyrocket Your Sales Success In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. 28:21 – SaaS company’s sales cycle success story. 39:56 – Address common sales pitfalls.

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5 Sales Upgrades You Need Right Now To Help Your Company Thrive In 2020

Square 2 Marketing

We’ve seen this over and over again during post-9/11 and the 2008 financial crisis. This will come to an end, and the proactive companies will emerge stronger than ever. This is especially relevant for sales and marketing. Today we look at sales.

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3 Ways Sales Leaders Can Build Adaptable Teams

Outreach

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? By the time they speak to a sales rep, they’re well-versed about the product. The work we’re doing is no longer “unprecedented.”