Trending Sources

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. billion in sales. Great companies run SAP, not just great big companies. Search.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Big Companies are Getting E-mail Now. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. pass without some news story about a cutback, sale, or drop in circulation at a leading newspaper. July 08, 2008. Big Companies are Getting E-mail Now.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. Introduction.

Should lead generation ignore current customers?

B2B Lead Generation Blog

When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. Their VP of Sales faired best, with correctly listing 8. ”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. while back I was in a meeting with a marketing leader of a Global 100 software firm.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. It's a new business outreach community for sales and marketing executives. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. You can listen here. What's The Customer Collective ?

How not to destroy a project during the contract phase

Confluent Forms

Be equally fair By default, lawyers will craft a contract that is the most defensive posture for your company. This behavior often is seen when a sales person promises you the entire project for a specific amount, but then when you read the contract, you see language such as " this is only an estimate and the final project price might vary due to a number of factors ".

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Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation Blog

My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are weary of pitches, hype, pushy sales people and manipulative marketing tactics. So what do they do with most of our sales and marketing messages)? Yours Truly.

Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Sales and Advertising. Nevertheless, she says, her district continues to support its technology program with help from a local sales tax. "I actually think were experiencing better use as teachers see the technology as a tool to accomplish academic goals rather than an add-on to an already busy day.". Copyright © 2008 – Privacy Statement – Terms of Service SchoolCIO | K-12 Blueprint | 21st Century Connections | Model Intelligent Classroom | Digital Learning Environments. Search TechLearning with. Databases -->. Articles. Grants. Reviews. Web Picks. Funding.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies

Act-On

The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. Those who do carry cards, then, are much more selective in the companies they trust with their money.

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

The purpose of the online survey of more than 1,000 middle managers of large companies in the United States and United Kingdom was to uncover wide-ranging insights about the way they gather, use and analyze information. In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. The findings show that companies are failing to get the right information to their employees ,â?? TEKgroup International, Inc. www.tekgroup.com).

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. What would you do or pay to increase by a whopping 30 percent the rate at which your inside sales team qualifies leads?

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. The company was incorporated in 1994 and was rebranded as just Tiecas, Inc.

4 Steps to Shorten Your Sales Cycle

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Back in May 2010, the Aberdeen Group released an important report on how to shrink the sales cycle and focus closers on sealing more deals. "We don''t convert enough leads to sales," said 59% of respondents in the report. Takaway point.

Sales & Marketing Content that Doesn’t Suck

Lead411

Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. If you haven’t heard of this guy you must be new to marketing. I saw him speak for the first time at SMX in 2008 I think. His sales-focused SaaS company is exploding. Topics include Sales, Marketing and Entrepreneurship. Jill Konrath Sales Author. randfish.

Retailer Best Buy internal social network gives employees voice and management insights

Marketing Edge

Their first stop was the blue shirt sales associates on the floor of Best Buy stores who interact with customers everyday. In their quest they developed an internal communications platform that generated thousands of conversations across the company. Time 14:03. Gary Koelling and Steve Bendt were Best Buy advertising guys in search of better information about the customer experience.

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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies.

Connecting 2 the World

Buzz Marketing for Technology

Friday, June 20, 2008. Thursday, June 19, 2008. Wednesday, June 18, 2008. Tuesday, June 17, 2008. Monday, June 16, 2008. Friday, June 13, 2008. Thursday, June 12, 2008. Tuesday, June 10, 2008. Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports. ▼ 2008. (43). skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. On a break. Posted by V Yonkers. at 7:59 AM. comments. Links to this post. Updating new skils.

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What should my website redesign cost?

Confluent Forms

We've also seen companies charge over $1 million, have a team of 50, and deliver a basic 5 page website after over a year of process. If your website is your primary sales and marketing piece and the way that most people find information about your company it makes sense to spend more on the site since it has more value to your company's bottom line. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. And these are only some of the variables that contribute to the pricing.

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Sales Materials. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Learn more about the 2008 PRSA conference.

3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation Blog

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% Customers are using and modifying products.

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How to Optimize Your Website for Sales Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Clients hate to read. In font size 8.

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

This recent posting provides anecdotal examples of how the company's blog has helped the sales process. This is a great example of how a blog is helping a B2B company.  . The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600.  . will now try to keep up with my blogging duties in the future =):  .  . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world. del.icio.us

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Mitch previously invested in ON24 when the company was a financial multimedia services company. This way, better quality leads are forwarded to sale. Sending quantity doesn't do anything if sales views the leads as "poor." Hence, you may be generating lots of leads and blame the sales team for not following up. I'm a little late in posting my Weekly Articles. will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. Disclosing Everything? In this post.

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Don't Do this When Promoting Your Event  -Mac McIntosh writes the Sales Lead Insights blog. You're invited to beta test EVERY new software offering and your recommendation can make or break the company."=P. know blackberry's have been banned from company meetings. Remember, analysts can provide a wealth of information in addition to learning about your company. Here is this week's summary of articles. You  can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. He provides his 13 Don'ts When Promoting Events. Great

A New Framework for Sales Enablement

Marketing Action

Is “sales enablement” just another buzzword? Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? ” I’m paraphrasing, but you know what I mean.). They asked “Is sales enablement a role (a function within a company) or a task performed by people (things people do already, like build sales presentations).

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. Recruiters with positions to fill see instant benefits when they get on-the-spot help from people theyve never met but who work for the same company. How To Create A Know-It-All Company. Blogs |.

Two Concrete Ways Sales Can Benefit from Marketing Automation

Marketing Action

He joined Act-On in early 2008 as employee #7, and was a key architect in creating the company’s go-to-market strategy. Marketing automation has become the secret weapon of the sales department. Forward-leaning sales teams have figured out how to benefit from marketing automation, beginning with integrating it into their CRM systems. Who should I call next?

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Sales Materials. « Conference Focuses on Making the Most of Customer References | Main. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. December 16, 2008 in Sales Materials | Permalink. Case Studies. Social Media.

Destructive B2B Sales Practices

Acquiring Minds

 . New research  from McKinsey & Company  identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. high performance sales force can boost share of customer by an average of 8 to 15 percent. The two most destructive sales behaviors were inadequate product knowledge and excessive customer contact. Resources.

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Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0? Tags: travel marketing work sales conference.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

Q4 is a great time to lay the groundwork for next year's sales activity, never mind the possibility that you may find a deal in the rough that wants to close before the end of the year. Should sales momentum ever be paused? It's a great time to introduce your company. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Show me a sales guy that says no to an introduction in December and I'll show you his resume next year. Tags: demand marketing sales We'll get to it in Q1 : Why wait?

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. This is enough sales enablement to complete its sweep of the four themes.

Don't Stop B2B Marketing During The Holidays

Smashmouth Marketing

Q4 is a great time to lay the groundwork for next year's sales activity, never mind the possibility that you may find a deal in the rough that wants to close before the end of the year. Should sales momentum ever be paused? It's a great time to introduce your company. My sales team is too busy in December : No sales team is ever too busy to take on more new prospects. Show me a sales guy that says no to an introduction in December and I'll show you his resume next year. Why should we do appointment setting during the holiday months? Market with Courag