Trending Sources

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy. billion in sales. Great companies run SAP, not just great big companies. Search.

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Big Companies are Getting E-mail Now. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. t pass without some news story about a cutback, sale, or drop in circulation at a leading newspaper. July 08, 2008. Big Companies are Getting E-mail Now.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

These guidelines aimed to provide helpful, practical advice—and also to protect both IBM bloggers and IBM itself, as the company sought to embrace the blogosphere. Therefore, it is very much in IBMs interest—and, we believe, in each IBMers own—to be aware of and participate in this sphere of information, interaction and idea exchange: To learn: As an innovation-based company, we believe in the importance of open exchange and learning—between IBM and its clients, and among the many constituents of our emerging business and societal ecosystem. Introduction.

Why account-based marketing is a game changer for Japan


I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts. In addition, among those companies not blogging, 62 percent are considering adding a blog. Is blogging dying?

Should lead generation ignore current customers?

B2B Lead Generation Blog

When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring new customers rather than a process that can also be applied to generating new or more business from current customers. Their VP of Sales faired best, with correctly listing 8. ”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it's the impetus for this post. A while back I was in a meeting with a marketing leader of a Global 100 software firm.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

I also describe how today's sales people can add value to the buying process by becoming expert content filters for prospects. It's a new business outreach community for sales and marketing executives. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective. You can listen here. What's The Customer Collective

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy.

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Techlearning > > 21st Century Skills: Will Our Students Be Prepared? > October 15, 2003

Buzz Marketing for Technology

Sales and Advertising. Nevertheless, she says, her district continues to support its technology program with help from a local sales tax. "I Here, in one of the poorest areas of Los Angeles County, I have kids who have self-esteem, who are going to college, who are being recruited to help make companies and institutions more effective, who are being treated like queens and kings by our elected officials and being recognized in front of L.A. Copyright © 2008 – Privacy Statement – Terms of Service Search TechLearning with. Databases -->. Articles.

Email vs. Phone vs. In-Person Meeting? Four Viewpoints

B2B Lead Generation Blog

My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy. Average sales people think they are most effective when they talk with someone WHEN they are ready to buy, but top performers seek to build relationships with the right people in the right companies BEFORE they're ready to buy. They are weary of pitches, hype, pushy sales people and manipulative marketing tactics. So what do they do with most of our sales and marketing messages)? Yours Truly.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name. The company was incorporated in 1994 and was rebranded as just Tiecas, Inc.

4 Steps to Shorten Your Sales Cycle

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at Back in May 2010, the Aberdeen Group released an important report on how to shrink the sales cycle and focus closers on sealing more deals. "We We don''t convert enough leads to sales," said 59% of respondents in the report. Takaway point.

More Evidence That Waiting Even 5 Seconds to Contact a New Sales Lead Can Be Disastrous

The Point

In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on. What would you do or pay to increase by a whopping 30 percent the rate at which your inside sales team qualifies leads?

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


The 9/11 attacks, the economic crash of 2008, and the Iraq and Afghanistan wars have given millennials a much more conservative view of money. The cost of college tuition has shot up dramatically: student loans have increased 6% per year since 2008 , and show no signs of slowing. Those who do carry cards, then, are much more selective in the companies they trust with their money.

Sales & Marketing Content that Doesn’t Suck


Here is a list of Sales & Marketing pros that provide quality content that is not exhausting. I saw him speak for the first time at SMX in 2008 I think. His sales-focused SaaS company is exploding. Topics include Sales, Marketing and Entrepreneurship. This is a great resource to find out more about other sales startups and tools. randfish. link].

How to Optimize Your Website for Sales Prospects

Sales Prospecting Perspectives

Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. Clients hate to read. In font size 8.

What should my website redesign cost?

Confluent Forms

We've also seen companies charge over $1 million, have a team of 50, and deliver a basic 5 page website after over a year of process. If your website is your primary sales and marketing piece and the way that most people find information about your company it makes sense to spend more on the site since it has more value to your company's bottom line. We get asked how much a website should cost at least once a week. It can be by friends, friends of friends, business connections, anyone really. If only it were easy to give a good answer.

Six degrees of separation in instant messaging | Emerging Technology Trends |

Buzz Marketing for Technology

March 14th, 2008. The results of this study will be presented at WWW2008 , the 17th International World Wide Web Conference which will be held on April 20 to 25, 2008 in Beijing, China. In its March/April 2008 issue , Technology Review has published a series of articles about the 10 Emerging Technologies of 2008. Busy man… Sources: Katharine Sanderson, Nature, March 13, 2008; and various websites. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies.

Technology PR Sessions at 2008 PRSA Conference


Sales Materials. » Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Learn more about the 2008 PRSA conference.

Connecting 2 the World

Buzz Marketing for Technology

Friday, June 20, 2008. Thursday, June 19, 2008. Wednesday, June 18, 2008. Tuesday, June 17, 2008. Monday, June 16, 2008. Friday, June 13, 2008. Thursday, June 12, 2008. Tuesday, June 10, 2008. Take, for example, the old multi page books of data reports on personnel, sales, or accounts receivable/payable reports. ▼ 2008. (43). skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. On a break. Posted by V Yonkers. at 7:59 AM. 0 comments. Links to this post. Updating new skils.

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

The purpose of the online survey of more than 1,000 middle managers of large companies in the United States and United Kingdom was to uncover wide-ranging insights about the way they gather, use and analyze information. In addition, only half of all managers believe their companies do a good job in governing information distribution or have established adequate processes to determine what data each part of an organization needs. The findings show that companies are failing to get the right information to their employees ,â?? TEKgroup International, Inc.

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

This recent posting provides anecdotal examples of how the company's blog has helped the sales process. This is a great example of how a blog is helping a B2B company. . The Weekly Articles list is back! Thanks for everyone's patience as the last few weeks have been a bit hectic. I frankly haven't been able to get through my RSS feeds, which at one point, numbered over 600. . I will now try to keep up with my blogging duties in the future =): . . Bordering Cultural Differences - AdAge highlighted the issues of cultural advertising in an increasingly global world.

PRMeetsMarketing Weekly Articles: March 11, 2008

PR Meets Marketing

Mitch previously invested in ON24 when the company was a financial multimedia services company. This way, better quality leads are forwarded to sale. Sending quantity doesn't do anything if sales views the leads as "poor." Hence, you may be generating lots of leads and blame the sales team for not following up. I'm a little late in posting my Weekly Articles. I will try to post another set of articles at the end of the week. However, future weekly updates may be more spotty as I'm focused on an upcoming launch. Disclosing Everything? In this post.

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Don't Do this When Promoting Your Event -Mac McIntosh writes the Sales Lead Insights blog. You're invited to beta test EVERY new software offering and your recommendation can make or break the company."=P. I know blackberry's have been banned from company meetings. Remember, analysts can provide a wealth of information in addition to learning about your company. Here is this week's summary of articles. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed. He provides his 13 Don'ts When Promoting Events.

Destructive B2B Sales Practices

Acquiring Minds

. New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. A high performance sales force can boost share of customer by an average of 8 to 15 percent. The two most destructive sales behaviors were inadequate product knowledge and excessive customer contact. Resources.

How Marketers Can Help Salespeople Succeed with Large Companies


Sales Materials. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. December 16, 2008 in Sales Materials | Permalink. Janice King is an award-winning freelance technical copywriter for global technology companies.

A New Framework for Sales Enablement

Marketing Action

Is “sales enablement” just another buzzword? Yes : A quick Google search returns just over a million hits, and many are insipid. (“ Is ‘sales enablement’ the new black? ” They asked “Is sales enablement a role (a function within a company) or a task performed by people (things people do already, like build sales presentations). Get approval for sales enablement.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0? Tags: travel marketing work sales conference.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. This is enough sales enablement to complete its sweep of the four themes.

Do You Sales 2.0?

Smashmouth Marketing

I'm on the the flight back from SFO after attending Sales 2.0 Even better was to find out that my company is well on it's way to Sales 2.0. As defined by Selling Power , Sales 2.0 is “Sales 2.0 Sales 2.0 What do you do to Sales 2.0 conference. It was great to put faces to names of folks I've been colleagues with by phone and email.

3 Steps that Helped Skyline Exhibits Increase New Product Sales by 18%

B2B Lead Generation Blog

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1% They do research. “A Risk involved.

Conference Focuses on Making the Most of Customer References


Sales Materials. How Marketers Can Help Salespeople Succeed with Large Companies » Conference Focuses on Making the Most of Customer References. A customer who is willing to provide a reference for your product and company is a tremendous asset for your marketing efforts.     Some companies address this challenge with formal customer reference programs.

The New Newsroom – What’s in Your Company?

Marketing Edge

Because it is a powerful way to tell a story, a way to insert your company into news cycles, a way to be a part of the action, a way to be a thought leader, and a way to create dynamic valued information that works with a sales cycle. Companies are not limited to brochures, more importantly; their audiences are accustomed to getting all kinds of formats, when and where they want it. Here is a list to help determine if your company can tap into a newsroom. Does your company improve the human condition such as healthcare, adoption, and poverty. Time 9:14.

Best of 2008 (So Far) - Web Marketing Research, Part 2


Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. contests, giveaways, coupons, sales of half-price gift certificates) will triple over the next five years to become the biggest category in online marketing. Which blogs do reporters read?

Marketing Edge

Marketing Edge

This is Classic New Thinking by Seth Godin Tapping New Media » Don’t Believe the Social Media Hype – It’s as Old as the Rotary Club Time 23:42 It’s nutty, plenty of companies are running around trying to figure out social media. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. The answer and examples are right under your nose.

Best of 2008 (So Far) - Web Marketing Research, Part 1


I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%. Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Who's really clicking? The question now the article!


Best of 2008 (So Far) - Social Media Optimization, Part 1


Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. The Office didn't just stop there.