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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

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Should lead generation ignore current customers?

markempa

The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Pick a set of psychographic properties that are predictive of future customer value.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. All of us have influences.

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Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

He left us by telling the story of Loot Crate’s success, and how the company grew to be worth over 100 million dollars in just a few years—all through the power of its content marketing efforts. ” “Go back to your company—educate, inform, and get consensus. Could people trust a large institution in 2008 and 2009?