The Point

JANUARY 19, 2021

If your 2021 lead generation and content marketing plan/budget doesn’t include video, I’d advise getting creative about how to do this or risk being left out in the cold.” – Koka, VP Client Services. For most B2B companies, ABM will be as much a part of the B2B demand generation landscape as paid search or lead nurturing.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction. The issue is that most teams want more funds to do what’s in their current plan.” “To

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. My finance background provided a solid foundation for technology forecasting while working in corporate development and market intelligence helped me understand strategic planning.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. Let's take a closer look at those three.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

JUNE 19, 2019

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. gun control, LGBTQ).

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

Oktopost

APRIL 8, 2020

In our second episode of Oktopost’s original discussion series, “ The Globalization of Social Media ”, Scott Vaughan , Chief Growth Officer at Integrate, Inc.,and Incorporate social media data. Social Media channels. Communicate with key customers about continuity planning. Website pages and blogs.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. What’s your #contentmarketing plan?

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio.

Rules 143

Rules Planning Work Management Advertising Agencies 143

SocialPilot

JANUARY 31, 2024

To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. This blog will walk you through the Top 9 influencer marketing case studies to understand their planning, execution, and outcome. The activities are planned to attract a larger target audience to their conference.

Case Study 90

Case Study Case Studies Work Management Studies 90

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. The financial market meltdown in 2008 seemed like the final straw. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Zoominfo

FEBRUARY 28, 2018

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Thanks to the internet, companies are far more connected to their prospects and customers. Yet, studies show that most companies only analyze roughly 12% of the data they have ( source ). As social media continues to grow, so does social selling.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Webbiquity

MARCH 24, 2015

Blogging is often viewed as the core of content marketing strategy, and its use continues to expand due to its compelling benefits: • 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. 17% of marketers plan to increase blogging efforts this year. Forbes ). • NewsCred ). • Rocket Post ). •

Business 100

Business Business Blogging Vendors Social Media 100

Martech

MAY 18, 2022

Despres had been making some remarkably interesting mixed media content, and I was eager to understand his creative process. My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. He gave us the grand tour, which included a cozy and scattered live/work area and what looked like a full-blown production studio.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Valasys

FEBRUARY 20, 2023

Social media platforms are witnessing an increase in users year after year. Approximately 59% of people worldwide use social media, and the average daily usage of social media is 2 hours 31 minutes, as reported by a survey. Pricing The pricing starts from $99 and goes up as more features are added to the plan.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

ViewPoint

JULY 10, 2012

So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. There are always companies outperforming the overall economy. Lead rates trail the GDP by about a quarter.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Oktopost

APRIL 4, 2019

In today’s media-saturated world, it’s never been easier for businesses to get their message out to a wide audience. The 2008 financial crisis led to a significant loss of audience trust in the financial sector. For companies in heavily regulated industries like finance, there are more potential complications to factor.

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Martech Advisor

NOVEMBER 22, 2019

Social media automation is defined as the process of automating social media activities to optimize the results derived from social media channels. In this article, let us look at the process of automating social media, the best practices to follow while automating social media, and the benefits offered.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Zoominfo

DECEMBER 19, 2018

The company covers everything from branding to entrepreneurship to product reviews. Live and unedited, you’ll get to see how a successful marketing company operates day-to-day. Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Here is an example of HootSuite using social proof to explain how their social media certification program helped Wiley streamline social media processes at the organization.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Online Marketing Institute

MARCH 24, 2010

In reality, it’s the thought leadership and technical expertise within these companies that adds value far more than marketing messages (social or conventional advertising). Although they don’t have the resources to abandon conventional marketing, they are diverting some financial resources from conventional marketing to social media.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Marketing Insider Group

JUNE 18, 2013

I’ve started or managed five digital marketing firms since then, including Convince & Convert , which debuted in 2008 to help corporations and agencies make better social media and content marketing decisions. Social Media' And I do about 75 speaking engagements each year. It’s about the three types of Youtility.

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

Succession Planning. Join CIO Executive Council members and participate in the following live teleconferences: * Planning for Succession: Models for IT Leadership Development, June 23. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Time Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

NOVEMBER 17, 2014

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey). •

Trends 80

Trends Brand Identity Branding Planning 80

Convince & Convert

JUNE 1, 2014

Lots of great people that I consider to be colleagues and friends were on the list(s) too, and sites I adore like Social Media Examiner, MarketingProfs , Buffer , Social Media Today , and Hubspot made the top 25 sources group as well. Some of this may be slightly out of sequence, but I’m old and on a plane. And CC Chapman.

Twitter 167

Twitter Paid Search Agency Personalization Planning 167