Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Customer Experience Matrix

JULY 8, 2009

The only important exception is LoopFuse , which I have deferred at the company's request. Tags: vendor rankings demand generation marketing automation lead management. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Online Marketing Institute

NOVEMBER 4, 2010

At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Buzz Marketing for Technology

JUNE 27, 2008

APQC knowledge management km best practices. By Lauren Trees on June 26, 2008. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. By Lauren Trees on June 13, 2008. By Jim Lee on June 11, 2008. KM Overview. Case Studies. Search. -->. Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Even cheaper options are available if you need fewer functions.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Industrial Marketing Today

JULY 9, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. The tools are wonderful – they do indeed automate many of the tasks you listed (email handling, lead management, nurturing, etc.). He is the Founder & President of Tiecas, Inc. – I would take this a little further. Resources

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

MAY 12, 2008

A lead generation program that includes teleprospecting, lead nurturing and lead management. Adding a customer program to the lead generation mix can be fairly straightforward.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Customer Experience Matrix

APRIL 5, 2009

The lead record allows only four user-defined fields. Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Online Marketing Institute

JUNE 17, 2009

United States | United Kingdom | Australia | France | Germany | Netherlands News | Events | Careers | Education | Support | Contact Us About Us Mission Vision Core Values Company Locations Board of Directors Management Team Products What is EMM? Contact | Site Map © 2008 Aprimo Inc. What is MRM? All rights reserved.

Enterprise Management 40

Enterprise Management Marketing Management Resource Management Advertising Agencies 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

JANUARY 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

AUGUST 10, 2011

We’ve attended IMS since the inaugural event in 2008. Previous IMS conferences have provided insight, use cases, statistics and helpful tips on how blogging, search marketing, social media, content and lead management can help generate leads, win sales and build customer loyalty.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Ambal's Amusings

OCTOBER 15, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. In order to keep your company focused on both the short and long terms, you’ve got to demonstrate effectiveness at both. Measure momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

Leadspace

AUGUST 10, 2021

As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession. Companies enter into M&A for a variety of reasons: to diversify their service offerings or product portfolio, outpace the competition, move into new markets, or create revenue and team synergies. economy rebounds from COVID-19.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

seo.co

NOVEMBER 8, 2021

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. Chris Brogan. Likewise, her blog is one of the best in the industry.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

Like Moz the company, The Moz Blog seeks to reflect the core values of the company: Transparent and authentic, generous, fun, empathetic and exceptional. He’s consulted with companies like Disney, Google, Microsoft, Sony, GM, and Coca-Cola – to name a few. Chris Brogan. Likewise, her blog is one of the best in the industry.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Customer Experience Matrix

MARCH 25, 2009

The parent company can’t use the partners’ lists (always a sensitive issue) but does have access to responders. Lead nurturing is also very limited at present: there is no automated or event-trigged email execution, and no multi-step campaign structures. The company is set to add these in two weeks, however.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

LeadSquared

JANUARY 11, 2021

Even after being resurrected for a short while and going through six CEO changes, it became bankrupt again in 2008. Its parent company, Procter & Gamble, had to rebrand multiple products. Fortunately, it worked out for the company. You can also create buyer personas from ideal customers that your company had in the past. #3

Work Management 52

Work Management Campaigns Marketing Management Planning 52

Customer Experience Matrix

APRIL 14, 2009

The company is considering adding some new actions, including one to direct leads from one campaign to another. The company requires a one year contract but clients can leave within the first 90 days without further payment. LeadLife was established in 2006 and released its first version in September 2008.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Ambal's Amusings

NOVEMBER 19, 2009

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The beauty of a takeaway is that it can be “owned” by the prospect, but attributable to your company. Ardath Albee's Bio. Be relevant.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. What's your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Five Lead Management Tools and Resources. These tools will help you get started improving your own lead management capabilities. Ten Tips for Best Practice Lead Management (eBook).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Single Grain

JULY 21, 2020

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. However, the company is more recently serving enterprise businesses.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118