Remove game-theory
article thumbnail

The Yin and Yang of High-Performance Marketing

B2B Marketing Directions

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? Instead of choosing between A or B , these companies find a way to have both A and B. Data science has also become an integral aspect of marketing at many companies.

article thumbnail

Content Goblins

Kevin Indig

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3 Keys to Social Influence

Convince & Convert

Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media. Senate, and President. the book I wrote with Amber Naslund.

article thumbnail

What is Work Literacy?

Buzz Marketing for Technology

Thursday, June 05, 2008. Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." conspiracy theory. (3).

article thumbnail

Connecting 2 the World: Transition to new Technologies

Buzz Marketing for Technology

Thursday, June 5, 2008. Tena koe V My two young daughters play with mobile phones, I-pods and games consoles. June 8, 2008 6:42 AM. June 9, 2008 9:12 AM. Im sure you will have your own list of company names:-) Ka kite from Middle-earth. June 10, 2008 6:01 AM. ▼ 2008. (52). Post a Comment.

Web 2.0 100
article thumbnail

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

The domain of sociotechnical studies is considered as a means of unpicking cultural issues at work in specific environments through the deployment of actor-network theory to identify shifting organizational power relationships. » May 2008 (3). » April 2008 (5). » March 2008 (4). Stan Garfield. |

Wiki 100
article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Esp with high consideration set products and long sales cycle, it makes it difficult to track. Will send you a ping.