Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Impersonal ads and digital experiences. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Salesforce.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Varicent

MARCH 8, 2018

Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. Tell me about Akamai and then a little bit about your role with the company ….

Enterprise Management 81

Enterprise Management Startups Paid Content Top of Funnel 81

BOP Design

DECEMBER 11, 2018

We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. On the ratings and reviews platform Clutch, we’re listed as one of the top print and web design companies. We credit our success to a team that is reliable, communicative, and innovative.

Design 59

Design Paid Search Agency Work Management Companies 59

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Both new and veteran employees of The Mx Group believe the company has earned its newest workplace honor. The culture at The Mx Group is top-notch.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. Cory Sekine-Pettite Cory Sekine-Pettite is president of ASBPE and an award-winning, Atlanta-based editor with more than 25 years of experience in traditional news reporting and B2B publishing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

FEBRUARY 24, 2021

Website accessibility is essential to engaging those with disabilities and providing an excellent experience. They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. By doing this, you gain a better hierarchy of the website, leading to a better user experience.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Kaon

JULY 22, 2020

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Wow, that’s a quite thrilling step!”

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: Can you give me an example?

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 115

Thinkers360

MARCH 22, 2024

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Maribel is the author of the John Wiley & Sons book called Right-time Experience and she is the host of the AI with Maribel Lopez podcast. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Marketing Insider Group

MARCH 3, 2020

When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Focus on your company values and put them at the heart of everything you do. During the global economic crisis of 2008, an estimated 2.6

Paid Search Agency 271

Paid Search Agency Opt-out Work Management Opt-in 271

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

B2B Digital Marketer

OCTOBER 28, 2021

Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts. Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts. The edutainment factor is the totality of the customer’s experience.”.

B2B 98

B2B Work Management Class PR 98

WriteSpark

DECEMBER 16, 2008

. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Webbiquity

DECEMBER 26, 2017

Companies in these industries tend to have offices in the same building even if they are competitors. However, local businesses that share a physical address with other companies in the same industry can still be filtered out of the Map Pack. What Local Businesses Can Do to Roll with Google ’ s Algorithm Changes.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Hubspot

FEBRUARY 17, 2017

It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Customer Experience Matrix

OCTOBER 29, 2017

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging. Flytxt is a good example.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

ClickZ

JANUARY 15, 2021

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. A modern brand is faced with many disruptions. About Jivox. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Webbiquity

JANUARY 22, 2019

Companies will include both startups and established companies still being run by their founders. They’ll be sharing their experiences and guidance to inspire and inform you, whether you are a budding entrepreneur yourself or just want to better understand how business innovation works. The Company. Nuff said.).

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

InsightSquared

MARCH 8, 2021

In an effort to continue to facilitate an inclusive environment, InsightSquared is using International Women’s Day to celebrate women in tech by opening up the floor to highlight some of the leaders at our company to find out what choosing to challenge means to them. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Salesforce Marketing Cloud

MARCH 3, 2022

Paralympic medalist, and start a company that makes it possible for other adaptive athletes to do the same. His company, BioDapt , makes high-performance lower limb prosthetic components that enable amputees to participate in high impact sports like snocross, motocross, and snowboarding. Paralympic snowboarder.

Business 98

Business Design Efficiency High Quality Lead 98

markempa

AUGUST 1, 2017

Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Do the math on that for most companies: it’s a lot of money. Author’s Note: The transcript was edited for publication. It’s forcing them to.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: In today’s landscape, is personalization and providing tailored experiences to your customers’ table stakes?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Oktopost

APRIL 8, 2020

The more human your brand can stay, your customers and prospects will remember your brand, your company and their experience during these unprecedented times which is better for the long run. Companies are on a difficult course to navigate and adapt quickly to a new world order. B2B marketers can learn from them.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. When choosing a location or platform for your virtual experience, a strategic approach is required.

Rules 143

Rules Planning Work Management Advertising Agencies 143

Customer Experience Matrix

FEBRUARY 20, 2007

Epsilon’s Ron Shevlin is worried about the future of Customer Experience Managment. I actually think there are plenty of successful cases for Customer Experience Management: Amazon.com, Disney, Dell, Federal Express, Starbucks, JetBlue (until last week), and Apple iPod spring to mind. Nor do the conflicting frameworks bother me.

Ideal Customer Profiles 120

Ideal Customer Profiles Case Studies Case Study Consulting 120

BenchmarkONE

SEPTEMBER 17, 2020

In fact, 91 percent of companies with more than 11 employees now use CRM software. A key tool to bridge the gap between your labor force and creating a memorable experience is an effective CRM platform with a centralized system. In 2018, 13 percent of companies said that investing in a CRM system was a top sales priority. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. After gaining experience in corporate America and maintaining a side hustle, Kate took the plunge and established her own branding business in 2019.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Sprout Social

FEBRUARY 16, 2023

It’s really a reflection of a full-funnel consumer experience.” The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. When this happens, 36% of consumers say they’ll share that negative experience with friends and family.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Martech

DECEMBER 8, 2023

A: It’s strange because my dad owned a computer company when I was in high school. I had to work there every Saturday — and I hated that company. So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department. I hated those computers.

Merchandising 75

Merchandising Work Management Thought Leadership Marketing Management 75

chiefmartech

JULY 30, 2022

I personally see similarities between creators on consumer platforms and “makers” inside companies leveraging no-code tools. And if you believe the hype of the metaverse — which will one day rise from the trough of disillusionment — the convergence of business and consumer experiences will blur even further. of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Biznology

JUNE 19, 2019

It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks. adverse interaction between company policies and the public – like Starbuck’s situation) and ESG/Socio-Economic risks (MSA “transforms activism issues into business opportunities”).

Trends 120

Trends Brand Identity Branding Paid Search Agency 120

ClearVoice

NOVEMBER 22, 2020

If you are a new parent, and you know you have value to add to parenting companies or brands, find writers in similar life stages. A Cup of Jo: Captivating, personal, intimate day-to-day writing stories, reflections and experiences, covering parenting, feminism, travel, marriage and beyond. 5 well-written blogs writers should follow.

Cross-Selling 105

Cross-Selling Internet Marketing Work Management Design 105

Conversica

DECEMBER 20, 2022

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

ClickZ

MAY 1, 2020

The Cardlytics platform enables banks to send offers to their end customers and enrich the banking experience by getting cash back. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. Cardlytics boasts an audience within the US of more than 125M monthly active users.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100