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A sales-side view of marketing, automation and AI

Martech

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Are you able to personalize your marketing?

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.

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How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

Hubspot

It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And moreover, many companies are already doing that. Apart from talent branding, a company-wide hashtag: Promotes your brand.

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Why Millennials Value Experiences, Not Stuff

Biznology

There is no question that Millennials or Generation Y consumers (born between 1980 and 2000) are an unusual breed, with very different values, buying habits and attitudes that confound older generations. A happy, worthwhile life for them is more about creating, sharing and capturing memories earned through personal experiences.

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. Perhaps I shouldn''t complain. customer profiles. data sources.

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Flytxt Offers Broad and Deep Customer Management

Customer Experience Matrix

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones. Flytxt is a good example. Founded in India in 2008, its original clients were South Asian and African companies whose primary product was text messaging.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. But the reality is quite different. An example might be a vendor of video surveillance systems partnering with a manufacturer of access control solutions. Send (Lumpy) Direct Mail.