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How customer-hero stories help you connect better

markempa

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Do the math on that for most companies: it’s a lot of money.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. And your product or service may be exactly what they need to solve it. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

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5 Silly Things Digital Marketers Do

B2B Digital Marketer

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. It took off.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. In most cases, you need to add textual information such as copy, descriptions, and product data as well.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360.

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Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” Magazine about a coming revolution called “desktop publishing.” I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products.

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Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.