Industrial Marketing Today
JUNE 24, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). Are those predictions a little premature? All Rights Reserved.
WebMarketCentral
SEPTEMBER 15, 2008
Google Reveals CTR Average by Industry by Shimon Sandler This post uses Google data to show the average conversion rates for a few different industries. I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%. Most of my clients are comfortably above that level.
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Hubspot
MAY 23, 2017
It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. So why the hell would a company hire an agency that doesn't prioritize their own marketing? But, today, most of these companies have agency partner programs. 1) Your Own Marketing Sucks.
Convince & Convert
SEPTEMBER 14, 2010
With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.
ClearVoice
JANUARY 29, 2024
The LEGO Ideas campaign , launched in 2008, invites LEGO enthusiasts to create original builds, which are showcased on the LEGO Ideas website. Product tutorial videos: Companies may adjust their product tutorials based on viewer comments and suggestions to meet audience expectations. There’s something about Legos.
Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Companies are now increasingly focused on winning larger deals at accounts in their ideal customer profile (ICP). Some companies are shifting their plans to send personal emails from a salesperson, instead of HTML emails from marketing.
Single Grain
APRIL 17, 2020
As tempting as it may be to hunker down and see how things play out, taking your foot off the gas pedal of your SEO and digital marketing campaigns could put your company at a disadvantage both now and when the world eventually recovers. More Resources: These 75 Tech Companies Are Giving Away Free Tools to Support Businesses During COVID-19.
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