Zoominfo

AUGUST 3, 2022

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message. This message is attributed to then-HubSpot CEO Brian Halligan.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Customer Experience Matrix

MAY 2, 2008

The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. The study itself, Market Demand for Business Intelligence and Performance Management (BI/PM), 2007 will cost you $4,000. internal labor costs 24.7%.software software costs 16.2%.integration

Marketing Management 120

Marketing Management Cost Software Class 120

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Biznology

APRIL 16, 2015

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom. to also pursue broader social ends), has been argued for decades.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Marketing Insider Group

MARCH 3, 2020

When your employees truly believe in your company values and that the work they are doing is important, they’ll go above and beyond to help achieve your mutual business goals. Focus on your company values and put them at the heart of everything you do. During the global economic crisis of 2008, an estimated 2.6

Paid Search Agency 271

Paid Search Agency Opt-out Work Management Opt-in 271

Top Rank Marketing

NOVEMBER 27, 2023

As AI evolves rapidly, embracing its capabilities allows companies to tap into niche influencer markets efficiently. iPhone App Store was launched in July 2008. The future of influencer marketing hinges on harnessing AI’s unmatched data analysis potential.” ” Christopher S. It reached 1M apps in November 2014.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Smashmouth Marketing

MARCH 19, 2009

Even at 3x the cost, it's not apples and oranges. This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

Even at 3x the cost, it's not apples and oranges. This may explain why the Goliath companies are spending more on outbound lead generation. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Biznology

APRIL 24, 2017

Over 50% of B2B marketers rank social media as a “very” or “somewhat” low-cost ad option. 43% of both B2C and B2B companies say they use organic and paid social media equally. 13% of larger companies only do organic social media. 66% of marketers cite Facebook as their preferred social network.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and more.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

InsightSquared

MARCH 8, 2021

In an effort to continue to facilitate an inclusive environment, InsightSquared is using International Women’s Day to celebrate women in tech by opening up the floor to highlight some of the leaders at our company to find out what choosing to challenge means to them. Amy Noack – Field Enablement Director.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Startups 156

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Keep your head up, and stay focused on dreams.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 143

Rules Planning Work Management Advertising Agencies 143

B2B Digital Marketer

DECEMBER 21, 2023

An overview of what modern marketing entails, highlighting the evolving dynamics in the marketing landscape since the pivotal year of 2008 with the advent of smartphones, ubiquitous internet, and social media. ” “Every decision has a cost, even if it’s just the energy spent making that decision.”

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. million heart patients have angioplasties -- all at a total cost of around $30 billion. Find People.

Companies 100

Companies Work Management Advertorials RSS 100

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Don’t make any big decisions right away.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Customer Experience Matrix

NOVEMBER 19, 2010

Despite past losses, the company is in a strong position to continue to compete aggressively. This is the first time I've seen published revenue figures for the company. The table below throws in a reasonable guess for 2008 as well. million between life-to-date costs vs. revenues. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The ROI Guy

JANUARY 9, 2012

For those who thought 2012 might offer some much needed relief, a new survey uncovers Executives’ pessimistic sentiment going into 2012, indicating significant economic concerns and a strong focus on cutting costs and improving efficiency versus driving growth.

Cost 40

Cost Marketing Proposals Budget Programs B2B Sales 40

Webbiquity

OCTOBER 16, 2018

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Conversica

DECEMBER 20, 2022

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. This is a strategy many businesses take, hoping to maintain stock prices by adjusting costs in anticipation of lower revenues.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Data can be lost in many ways, but it is preventable: 1.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

B2B Marketing Directions

OCTOBER 1, 2022

Growing fears of an economic downturn have dominated the business media for the past several months, and these concerns have also spawned a boatload of articles and blog posts about how companies should manage marketing in a recession. This line of reasoning isn't new. This step is essential for two reasons.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Tomorrow People

OCTOBER 24, 2017

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Venerable technology companies like GE are reinventing themselves for a new digital era, while fast-growing new consumer brands like Under Armour are threatening their more established rivals with their. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Crimson Marketing

DECEMBER 3, 2014

Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost. Companies Using Big Data the Right Way. Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

6sense

NOVEMBER 9, 2021

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. R&D and new product launches.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Operating expenses grew sharply through 2008, nearly outpacing revenue. Companies in the early growth stage rarely do, so the losses to date are not necessarily cause for concern.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The term metaverse has been around for a long time and only recently has been co-opted by companies claiming that they have built or are building a metaverse. I knew immediately that the platform offered something extraordinary. A true metaverse does not exist.

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

Anything Goes Marketing

JANUARY 8, 2008

Would I recommend this tour company and my tour guide? This experience is a good reminder for everyone as you begin 2008 - how can you easily provide greater value to your customers? Was it expensive or resource intensive? I don't think I have to answer yet. Happy New Year everyone!

Cost 100

Cost Sample Facebook Pricing 100