Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Personalization 136

Personalization Ad Building Brand Identity Branding 136

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Executive communications (44%).

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. Consumer product companies seem to leading this trend. They will make up 75% of the workforce in the U.S.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Marketing Insider Group

SEPTEMBER 22, 2014

Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. ” And that was way back in 2008! Content Marketing'

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. This is where content marketing comes into play. The power to influence and engage an audience is what makes content marketing influential.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Point

JANUARY 19, 2021

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). For most B2B companies, ABM will be as much a part of the B2B demand generation landscape as paid search or lead nurturing.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

Biznology

NOVEMBER 16, 2018

One company that has successfully capitalized on this growing desire for travel, dinners and engaging activities is Airbnb. Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. What are the current types of accounts in our customer base?

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 116

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

APRIL 16, 2015

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom. to also pursue broader social ends), has been argued for decades.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive is a pioneer business journalism company headquartered in Washington, DC.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Communities as Content. In recent years, content marketing experts have encouraged companies to talk less about themselves and more about their audience.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

nDash

FEBRUARY 1, 2022

In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. nDash: You’ve been involved in the content space for nearly a decade now. And how (if at all) has the role of content marketing shifted during this time?

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Marketing Insider Group

JANUARY 20, 2017

For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.” How did […].

Content Marketing 100

Content Marketing Paid Search Agency Content Companies 100

B2B Memes

DECEMBER 6, 2011

And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. ” By last year, he said , his working life was “consumed” by content marketing. They panic when someone complains. They’re afraid of controversy.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

WriteSpark

DECEMBER 16, 2008

Content Marketing. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. Case Studies.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Zoominfo

AUGUST 3, 2022

Cutting budgets seems like a risk-averse move, but history shows that companies can make large gains in down markets if they continue to invest in marketing. If you have the option to continue marketing, it’s usually a good move in the long run. This PlanetMoney TikTok gives a humorous explanation of the situation.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

Biznology

JANUARY 2, 2017

And I left that job in 2008, so I am even older now. I don’t claim to understand everything that younger folks know about digital marketing technology. But maybe they can learn from me on text analytics, machine learning, and data analytics to fuel content marketing. I don’t care. I can learn from them.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Ambal's Amusings

NOVEMBER 4, 2009

But, in terms of content marketing, it's a great reminder to stay seasonal, relevant and creative. Think of ways you can package your content so that it becomes a gift or a special offer. Can you put together a resource guide or other evergreen content that will be useful and relevant to a large audience?

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Contently

SEPTEMBER 16, 2016

My time as a researcher may be over, but I still rely on many of the same skills now that I help manage Contently’s editorial services. If you’re a content marketer, you need someone like me on your team—someone who inhaled Nancy Drew books as a kid, solves mundane mysteries, and likes to get to the root of things.

Content Marketing 60

Content Marketing Work Management Marketing Management Content 60

Webbiquity

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). •

Business 100

Business Business Blogging Vendors Social Media 100

Marketing Insider Group

FEBRUARY 24, 2021

They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. These are standards from the World Wide Web Consortium (W3C). W3C published the first standards in 1999. The current version is WCAG 2.1. In response to this, there have been many accessibility lawsuits.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 90

Marketing AI B2B Marketing Enterprise Management Marketing Management 90

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Outgrow

MAY 23, 2022

We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. How original research yields useful content – and helps understand your audience. That’s the definition of content marketing.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

SnapApp

MARCH 8, 2013

Whether you're a sports fan, a runner, or just someone with a strong need for speed, you may remember the 2008 Beijing Olympics when Usain Bolt broke the 100m dash world record for the first time. Being able to quickly cater to interests, expectations, and commentary online is what makes good marketers great. Content loading.

Lead Scoring 48

Lead Scoring Lead Ranking Content Marketing Content 48

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Brandwatch Marketing

OCTOBER 3, 2022

BuzzSumo is particularly useful for content marketers. You can get a quick overview of what content is already working well in your network and then identify the individuals who will be able to amplify your own content marketing. TweetReach. Klout is probably the most well known tool on this list.

Tools 92

Tools Blogger Demographics Social Media 92

B2B Marketing Directions

MARCH 19, 2017

Over the past 10-15 years, new marketing technologies, channels, and techniques have appeared in rapid succession, and many of these innovations are now in widespread use. Can we show - in a credible and convincing way - that B2B marketing is more financially productive today than it was 10 or 15 years ago?

Product 49

Product Account Based Marketing Paid Search Agency Lead Ranking 49

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? You can read all the interviews on Lee’s post, Content Marketing: Definitions of Curation & Context.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. That mindset is even more important today if you don’t want to drown in the deluge of online content. Content marketing succeeds through quality, not quantity.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Content Standard

NOVEMBER 19, 2015

As brands enter the editorial space and work to develop a content marketing program that tells stories rather than pushes product benefits, marketing teams could benefit from creating their own Editor’s Letter. Marketers are taking a hint from their software developer counterparts and adopting agile marketing.

Budget Programs 40

Budget Programs Planning Content Marketing Content 40