Paul Gillin

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Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

And they’ve been doing it every year since 2008, which makes the trending data particularly useful. This is the seventh year that Barnes has tracked social media usage by this sector, and it is the only statistically sound longitudinal study of its kind with every company in the Fortune 500 included.

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Attack of the Customers Press Release

Paul Gillin

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

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The Power of B2B Communities

Paul Gillin

Spiceworks is a technology company that acts like a media company. It started in October, 2008 and had attracted more than 700 contributions 18 months later. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. All comments are appreciated!

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How to Summarize Content for a Business Audience

Paul Gillin

1 AP story: The number of Americans applying for unemployment benefits fell 19,000 last week to a seasonally adjusted 326,000, the fewest since January 2008. The research challenges common perceptions that only big companies have the scale and computing power to realize the opportunity of “Big Data.”

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The Changing Rules of B2B Marketing

Paul Gillin

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. In 2008, about 100 people visited the site every day. In fact, B2B companies were among the earliest adopters of social media.

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced. The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. “When I asked if there was a change in design, they denied it at first.”.

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Economic Disruption: We’ve Seen This Before

Paul Gillin

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. When the global economy was declining in 2008, the decline in world trade and industrial production was actually steeper than in the 1930s. Age of Oil, Automobiles and Mass Production. The Next Big Thing.