2008 and Companies - B2B Marketing Zone

“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Kaon

JULY 22, 2020

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Wow, that’s a quite thrilling step!”

Digital Transformation

Digital Transformation Interactive Marketing Custom Publishing B2B Sales

Face-to-Face Selling Is Still Effective

Kaon

NOVEMBER 3, 2015

Forrester Research released a study on how B2B marketers will be allocating budgets in 2015, and the #1 category across the board is face-to-face events, just as it has been since 2008. Buyers want to establish a relationship with the company, and even the people in the company. Even more than digital marketing.

Effectiveness

Effectiveness Allocation Interactive Marketing Customer Satisfaction

B2B Marketing Zone

Kaon

“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”

Face-to-Face Selling Is Still Effective

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