Customer Experience Matrix

APRIL 28, 2009

There was actually another dated 6/01/2208, which I treated as 2008. I was also curious to see the six responses for implementations during 3/09 and 4/09; obviously, these companies haven't gotten past their first or second month. There were just five earlier deployments, including one for 1990, which is almost surely an error.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

AUGUST 29, 2011

Client counts are reported only for 2008 through mid 2011. Operating expenses grew sharply through 2008, nearly outpacing revenue. Operating expenses grew sharply through 2008, nearly outpacing revenue. Companies in the early growth stage rarely do, so the losses to date are not necessarily cause for concern.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Customer Experience Matrix

JULY 10, 2013

Optify was founded in 2008 and launched its original product, a search engine optimization (SEO) tool, about a year later. The company is planning an API to let clients export data directly. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

NOVEMBER 21, 2014

But plenty of other companies also help with omni-channel personalization. pricing and company background. Sailthru was founded in 2008. Sailthru is a good example. The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

FEBRUARY 26, 2012

The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. The system also provides detailed response reports, including recordings of telephone responses – which the company has found are much more important for local companies than national marketers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JULY 9, 2009

When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases. More than anything, the company stresses its ability to handle complex queries without specialized data schemas or indexes.

Enterprise Management 120

Enterprise Management Advertising Benchmark Vendors Paid Search Agency 120

Customer Experience Matrix

MAY 2, 2008

The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. A February 2008 study from Aberdeen Group , Managing the TCO of Business Intelligence (payment required), addresses the question of whether buyers do in fact focus primarily on software costs.

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

JULY 8, 2009

The only important exception is LoopFuse , which I have deferred at the company's request. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

JANUARY 20, 2009

The survey found that 23% of companies measure ROI for all lead generation tactics, 30% measure it for some tactics, and 47% don’t measure it at all. I suppose I come at this from a different perspective, having seen so many surveys over the years showing that most companies don’t do much measurement.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Customer Experience Matrix

NOVEMBER 15, 2007

This is a brand new, SAS-developed module, set for release in December with initial deployments in first quarter 2008. SAS says it intends to tightly integrate RDM and Interaction Manager during 2008, but hasn’t worked out the details. SAS argues its approach lets companies deploy whichever techniques are best suited to their needs.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 17, 2009

It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. The company plans to expand some of these database-related features by the end of this year.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

FEBRUARY 20, 2007

In a post today, he concludes, “If proponents don’t come together to reconcile the conflicts in their frameworks and provide credible high-profile case studies that capture the attention of senior execs — before the end of 2008 — then CEM won’t be a term we’ll hear a lot about come 2010.”

Ideal Customer Profiles 120

Ideal Customer Profiles Case Studies Case Study Consulting 120

Customer Experience Matrix

FEBRUARY 4, 2009

Pardot : another pretty powerful product; see my blog review from December 2008. Treehouse Interactive : another company I spoke with recently, and another one I’m not writing about yet because they showed me some features that won’t be released for a while (early March). Even cheaper options are available if you need fewer functions.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 22, 2010

In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. The company got its start in 1999 as a direct mail house specializing in overnight execution of trigger marketing programs. That said, the system offers a respectable set of capabilities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, Others are sure to follow. Presumably Techrigy’s accuracy will improve over time.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. But I consider that optional.)

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 9, 2009

I’ll date it from 2008, although effective marketing uses of social media are just starting to emerge. Search marketing reaches a new level of engagement because customers can interact directly with the company Web site. This is characterized by use of search engines to drive traffic to Web sites. social marketing. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

APRIL 5, 2009

Lead scores can be based on just a few attributes and activities: industry, job title, company size, location, lead source, email status, activity indicator, most recent activity date, and visits to specific Web pages. True Influence was released in late 2008 and currently has about fifteen clients.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

JANUARY 24, 2015

While GreenRope is new to the VEST report, the company itself was founded in 2008. It currently has about 4,500 end users at a somewhat smaller number of companies. The company serves a mix of clients, with the largest segments including technology and manufacturing companies, travel, and professional services.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JULY 7, 2009

According to SearchDataManagement.com , the company said it shut down because it couldn’t raise new funds or find a buyer. These must have been substantial, since the company raised $15.6 These must have been substantial, since the company raised $15.6 Much seems to focus on the apparent operating costs.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

DECEMBER 7, 2011

The new system features a cleaner interface and revised capabilities that reflect what LeadLife has learned about the needs of small to mid-size companies since its original product launch in 2008. Other companies have taken a similar approach. This involves a careful balance between complexity and power.

Marketing Automation Services 120

Marketing Automation Services Bundling Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 20, 2012

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. billion since 2000.

Interactive Marketing 120

Interactive Marketing Marketing Management Marketing Automation Services Campaigns 120

Customer Experience Matrix

FEBRUARY 21, 2012

The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. Quantivo launched as a cloud-based service in 2008 and has a small number of paying clients. Cloud-based deployment offers near-infinite hardware scalability and flexibility.

Enterprise Management 120

Enterprise Management Pricing Price Work Management 120

Customer Experience Matrix

MARCH 25, 2009

The parent company can’t use the partners’ lists (always a sensitive issue) but does have access to responders. The company is set to add these in two weeks, however. The company does expect to add those over time. Act-On released its beta version in June 2008 and started selling last October.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 29, 2009

For now, the company simply recommends that users make sure they have plenty of extra memory available. The product itself was launched only in 2008 and currently has about a dozen customers. Since the company is still seeking to establish itself, pricing is, in their words, “very aggressive”. Am I allowed to say that?

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

AUGUST 3, 2009

CEO Rasmus Madsen told me the company plans eventually to charge higher fees for applications linked to higher priced source systems. Youcalc was launched in its current form at the end of 2008, although the company has been working on its core technologies since 2003. The full set is available for a 30 day free trial.

Work Management 120

Work Management Marketing Management Demand Analytics 120

Customer Experience Matrix

APRIL 16, 2009

On the other hand, Lyza is a young product (released September 2008) with only a dozen or so clients, so bugs would not be surprising. The company has just taken this one step further by adding a collaboration server, Lyza Commons, that lets different users share workflows and reports. This brings us back to pricing.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120

Customer Experience Matrix

APRIL 14, 2009

The company is considering adding some new actions, including one to direct leads from one campaign to another. The company requires a one year contract but clients can leave within the first 90 days without further payment. LeadLife was established in 2006 and released its first version in September 2008.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 10, 2009

More significant changes include: - availability through the Amazon Elastic Compute Cloud (EC2), which lets companies order up a QlikView-equipped server in minutes. (Of The goal is to make it easier for users to try the system on their own – a continuation of the company's long-standing "seeing is believing" strategy.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120