2008 and Companies - B2B Marketing Zone

The TV Is No Longer a TV

Chris Koch

MAY 30, 2014

Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3% As you might imagine, stories like these are starting to throw a scare into the cable companies and the entertainment industry as a whole. “In brandishing the scissors in 2013 alone, according to Toronto-based Convergence Consulting Group.

Cable

Cable Television marketing Broadcasting Copyright

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This year, our research showed that most buyers go to colleagues inside their own companies for referrals of people to talk to about a purchase.

Social Media

Social Media Peer-to-peer Enterprise Management Media

B2B Marketing Zone

Chris Koch

The TV Is No Longer a TV

Want proof that the C-suite is into social media? Here it is.

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