B2B Marketing Traction

AUGUST 4, 2011

I work with business owners of small to mid-size companies. Not many companies track results and keep doing the same marketing regardless. According to a Technorati study from 2008, blogs have a 94% abandonment rate. Especially in tough economic times, they have limited resources to spend on marketing. Measurable. Attainable.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

AUGUST 16, 2010

I got an inkling that all was not right in the web development and SEO world in 2008. I said, “Now there are more good SEO companies out there, I can partner with them and focus on strategic marketing, marketing planning, execution/project management and results tracking!” Hmmm – that’s too big a range!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

FEBRUARY 17, 2011

Chris works with global companies and government agencies to use disruptive technology for innovation. In 2008 he launched the Social Network Roadmap and the Executive’s Guide to Web 2.0 I attended Chris Rollyson ‘s excellent workshop that he did for the Institute of Management Consultants’ Annual Confab Conference.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JULY 20, 2016

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100