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Convince & Convert
AUGUST 21, 2012
Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.
Content Standard
JANUARY 3, 2019
Not long ago, geography and familial ties were the two main factors that created most communities. Communities as Content. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. Communities are true co-creation incubators. And boy, could they tell you stories about that.
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Biznology
JUNE 2, 2021
The world is about to enter a great reset, one that should maybe have happened in 2008 but is happening now. We can focus on different aspects of the reset, i.e., leadership, marketing, networks, alternatives to transformation, the endgame (i.e., – Jen McClure, Publisher. . where the reset is headed).
Martech
MAY 18, 2022
My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. My avatar and editor-in-chief, Avarie Parker, is second from the right.
Buzz Marketing for Technology
JULY 24, 2008
Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Copyright © 2008 Rensselaer Polytechnic Institute. Tetherless World Constellation Web Site.
Buzz Marketing for Technology
JULY 7, 2008
I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.
Martech
MAY 18, 2022
My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. Despres has been heavily involved with virtual spaces for almost twenty years and has become my go-to for all things related to building and engaging virtual communities. My avatar and editor-in-chief, Avarie Parker, is second from the right.
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