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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. The team focused on creating communities for NYC professionals, which resulted in a @RegusNYC Twitter feed and a Facebook Page.

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Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

Some organizations are now introducing PKM systems with some or all of four components: Just-in-time Canvassing - templates and e-mail canvassing lists that enable people looking for experts or expertise to identify and connect with the appropriate people quickly and effectively. Community portal. See Sociology of knowledge.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Prepare an audience persona (like a buyer persona ), look at your competitors and see the kind of audience they have, scan social media communities, conduct surveys, and monitor comments to understand your target audience better. Amazon also offers free templates to promote your show on different social channels.

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Blog Marketing Tactics - 10 Tested, Proven Ideas

Online Marketing Institute

But since they’re spread throughout the template, it doesn’t seem overt. Having share buttons below posts and on the right sidebar is well and good, but try to disperse them throughout the template so no matter how a visitor scans the page, they’ll see it. Here’s a quick example.

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K. Target customers.