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Open Research: A Framework for Social Analytics

Online Marketing Institute

Will send you a ping.

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4 Detective Tricks to Find Your Customers in Social Media | Social.

Convince & Convert

4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. 4 Detective Tricks to Find Your Customers in Social Media [link] (RT @TheAgencyUK) [link] Anne-Sophie Robert Quite useful, perhaps obvious.

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22 blockchain-based adtech/martech companies you should know

chiefmartech

Can blockchain technology really bring long-awaited solutions to longstanding issues including lack of transparency, fraud, consumer privacy, fractured measurement, and slow payments? It’s reminiscent of exactly 10 years ago on July 10th, 2008 when the iPhone App Store launched with 500 apps. Data Privacy.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

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Integrate Social Networks with your Corporate Website with ‘Social Sign On’

Online Marketing Institute

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

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Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Plus CMOs can now be held accountable, making CEOs happy. Third, because privacy standards or data protection laws prevent further integration.