Contently

MARCH 28, 2017

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. ” Their website is full of resources and even offers classes for people looking to get their debts under control.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. This overload made it difficult for teams to identify relevant insights or prioritize tasks effectively, leading to inefficiencies in decision-making processes. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Because they see how it can fuel lead generation and conversion. Let me show you why.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Valasys

AUGUST 30, 2019

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Televerde

JULY 28, 2020

In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. But three months down the road, the leads stop coming in. The sales team has no air cover.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. 9) Sales / Marketing Executives (CSO/CMO). Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

OCTOBER 15, 2013

Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. The organization''s CMO, Brian Dearth, explained the idea further : "We provide free surgery to cure children of cleft palate that is permanent. The Experiment.

Opt-out 28

Opt-out Opt-in Training CMO 28

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog. MarketingSherpa.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

AUGUST 5, 2014

I majored in Marketing at Bentley University, but was jobless and discouraged post-graduation due to the 2008 market crash. I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. Over a week or so, I also captured leads for almost a third of the company at the time, including CEO Brian Halligan.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO's should be looking for in an Agency. Here is his take. 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency CMO 100

Buzz Marketing for Technology

NOVEMBER 30, 2009

I had a chance before the holiday to interview Romi Mahajan, President of KKM Group, an Advisory company focused solely on Strategy and Marketing to get his advice on what CMO’s should be looking for in an Agency. Here is his take … 1) What do you think is the one most important factor when choosing an agency?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

ClickZ

JUNE 8, 2020

Marketers who are moving forward tactically are not going to be as competitive as those who are stepping back and putting together a true virtual event strategy at the CMO level. Certain has an impressive roster of clients that includes industry-leading companies like Microsoft, Oracle, Deloitte, and SAP. Certain, Inc.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Conference 85

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” He also notes it’s difficult but vital “for a brand to translate those ‘soft metrics’ (likes, comments, shares, favorites and retweets) into KPIs that a CMO can use.”

Top of Funnel 100

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 100

Outgrow

AUGUST 26, 2022

And for this month we’re going to interview Khalid El Khatib, who is the CMO at Stack Overflow. Because you have to defer to the expertise of others, it’s not possible to be an excellent brand marketing CMO and an excellent demand generation CMO, so that’s one. I’m your host, Dr. Saksham Sharda.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Convince & Convert

APRIL 28, 2010

In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). I see social as finally giving as a way to track and measure WOM, giving it a seat at the lead and sales gen table. I would love to run a guest post from you elaborating on social's role in trackable sales and leads. Thanks again.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Tony Zambito

OCTOBER 9, 2015

When the Dow tumbled in 2008, the largest single-day drop in the history of the Dow occurred on September 29, 2008. Being informed with the right information and insights about buyers is proving to be the single most determining factor leading to content marketing effectiveness. by Aha-Soft.

Effectiveness 100

Effectiveness Buyer Personas Content Marketing Forrester 100

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Connect With Joe: About Joe Joe Pulizzi is a leading author, speaker and strategist for content marketing. Reply Post a Comment Click here to cancel reply.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Expect this trend to continue and most major consumer lead corporate websites will have one form or another of Social Sign On within a few years –the trend that the ‘power shift to consumer’ continues.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Heinz Marketing

FEBRUARY 8, 2021

” and our guest is Jon Miller , CMO at Demandbase. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. What’s Next?! ” To Engagio, to Demandbase.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

Convince & Convert

APRIL 15, 2010

link] [link] Rinforside web Why Content Marketing Matters To Me And Should To You [link] [link] jeff ogden RT @jaybaer: Why Content Marketing Matters To Me And Should To You [link] Every CMO should read this. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. The 8 wrong questions #PR firms are asking about #Social_media via @JayBaer [link] #brand #cmo [link] Leslie A. This leads to another problem. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES.

PR 160

PR Social Media Paid Content Media 160

Content Standard

OCTOBER 15, 2018

These days, our rebel with a cause is wearing fancy suits and golfing with the CMO. That was 2008. That doesn’t mean that CMOs are tossing out tried-and-true marketing tactics like yesterday’s newspaper. Show Me the Money—or at Least the Leads. Well, maybe not quite.

Digital Asset Management 80

Digital Asset Management Enterprise Management Organization Work Management 80

chiefmartech

SEPTEMBER 17, 2018

The following is a guest article by Donny Dvorin , general manager of Never Stop Marketing Research, a leading analysis and consulting group focused on blockchain martech providers. It’s reminiscent of exactly 10 years ago on July 10th, 2008 when the iPhone App Store launched with 500 apps.

Paid Search Agency 81

Paid Search Agency Work Management Companies Marketing Management 81

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Outgrow

APRIL 27, 2022

From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. And so that’s, I started reaching out to Chief Marketing Officers in March and by April we started something called CMO huddles.

Paid Search Agency 52

Paid Search Agency Lead Scoring Lead Ranking Planning 52

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Plus CMOs can now be held accountable, making CEOs happy. More specifically, at customer, user, fan, visitor, lead level.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Directive Agency

JULY 8, 2019

So, fortunately for me, this is now like, 2007, 2008. There was no team, and then the second four years of my time here so far, we brought on our CMO, Steve, who’s amazing, started building out the team. So, Ethan’s the VP of Marketing, Stephen’s the CMO. Blake Emal: He hasn’t won since 2008?

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

So, fortunately for me, this is now like, 2007, 2008. There was no team, and then the second four years of my time here so far, we brought on our CMO, Steve, who’s amazing, started building out the team. So, Ethan’s the VP of Marketing, Stephen’s the CMO. Blake Emal: He hasn’t won since 2008?

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40