Integrated B2B

SEPTEMBER 23, 2015

Does that mean the CMO role at B2B companies is redundant? And when it comes to the CMO’s influence in the organization, David Reibstein, Professor of Marketing at The Wharton School, is not alone when he claims that not many CMOs are privy to crucial strategic decisions at B2B companies. New skills for B2B.

CMO 40

CMO B2B Paid Search Agency Lead Ranking 40

Heinz Marketing

APRIL 27, 2020

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Learn more about the current state of Agile Marketing in this benchmark study , and thank you Andrea for joining last week’s CMO Coffee Talk (on both coasts no less). And there’s a difference.

Planning 70

Planning Marketing Analytics Tools Allocation Practices 70

6sense

AUGUST 26, 2021

Early each week, we ask CMO Coffee Talk participants to choose from four possible discussion topics for the upcoming Friday morning’s chat. Learn more about the current state of Agile Marketing in this benchmark study , and thank you Andrea for joining last week’s CMO Coffee Talk (on both coasts no less). And there’s a difference.

Planning 48

Planning Marketing Analytics Tools Allocation Practices 48

ClickZ

JANUARY 29, 2020

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. We had a chance to sit down with Lynne and spoke about her career journey, the changing role of the CMO, and her predictions for the martech industry in 2020.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. What does that preparation entail exactly?

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. So, the marketing technology universe has grown by an astounding 6,521% since 2011. Data science has also become an integral aspect of marketing at many companies.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Martech

SEPTEMBER 11, 2023

Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’ I’ve been working from home since 2008 and soon one reason people will be buying decor is they’ll be getting bored with their stuff. Q: I can tell you one thing that’s going to happen.

Curation 104

Curation Purchase Pricing Price 104

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. CMO at KMART says TV is easier to track than social. My verdict: KMart’s CMO is right. Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO.

Social Media 100

Social Media Media CMO Marketing Mix 100

Bannerflow

FEBRUARY 11, 2019

For Ville Heijari, CMO at Rovio (an early-adopter to the in-house movement) ad tech has been an essential addition: ‘We use workflow automation tools, campaign automation, and various tools that enable us to increase the speed of delivering more versions, variation and experiments with digital campaigns.’.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

Adobe Experience Cloud Blog

APRIL 25, 2017

Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

DemandBase

APRIL 2, 2020

Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. While the circumstances we face in 2020 are unique, we’ve seen major business challenges before.

Paid Search Agency 52

Paid Search Agency B2B Thought Leadership Work Management Account Based Marketing 52

Marketing Insider Group

JUNE 24, 2013

The roles of the CMO and the CIO are evolving. In a recent study, the CMO Council found that two-thirds of both marketers and IT Executives now feel that Big Data can surface customer-centric business opportunities. In 2008, science historian Michael Shermer coined the word “patternicity”. A Guest Post by Robert Rose .

Enterprise Management 100

Enterprise Management Work Management CMO Custom Publishing 100

B2B Marketing Traction

AUGUST 16, 2010

I got an inkling that all was not right in the web development and SEO world in 2008. In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. Hmmm – that’s too big a range!

SEO 100

SEO Work Management Marketing Management B2B 100

Buzz Marketing for Technology

DECEMBER 10, 2009

Between 1980 and 2008, bytes consumed increased 350 percent, for an average annual growth rate of 5.4 Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Related posts brought to you by Yet Another Related Posts Plugin. Share this on del.icio.us. Share this on Reddit.

Digg 100

Digg CMO Stats Tagging 100

Contently

MARCH 28, 2017

But less overall wealth means a weaker economy, less reliable customers, and the potential for predatory practices that lead to recessions like the 2008 financial crisis. ” Their website is full of resources and even offers classes for people looking to get their debts under control.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

markempa

MAY 12, 2008

The CMO Council concluded, “Only 50 percent of global marketers report having a strategy for further penetrating or monetizing key account relationships. Still, I'm amazed at how many marketers seem to only emphasize new account acquisition when they could also be going further with their existing customers.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. Based on conversations with executives and from market pulse conversations with our client’s buyers, in 2023 there was a lot of “paralysis” as B2B leaders looked for clarity. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Hubspot

APRIL 9, 2015

There''s been no looking back since Brian Chesky and team launched the company in 2008. Airbnb''s head of growth Jason Bosinoff joined HubSpot CMO Mike Volpe on th is week''s episode of The Growth Show podcast. What''s the philosophy behind their crazy growth?

CMO 28

CMO Hubspot Brand Identity Branding 28

Valasys

AUGUST 30, 2019

While millennials had a pretty hard time acknowledging that they have grown-up & most of them till this date get nostalgic about their childhood, Gen Zers saw the financial crunch & the inflation in the year 2008. They witnessed their parents losing their jobs & a state of anarchy imposed by the fiscal crunch.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Exo B2B

MARCH 8, 2018

Entrepreneur, founder and CMO of IdealSpot.com , speaker, co-author of “ Call to Action “(2005), “ Waiting for Your Cat to Bark “ (2006), “ Always Be Testing “(2008) and “ Buyer Legends: The Executive Storyteller’s Guide “ (2014). Name: Bryan Eisenberg – Twitter account: @TheGrok – Website/blog: [link].

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. In a recent CMO article , Dell EMC SVP of Marketing Gaurav Chand describes the results of the partnership as “incredible.”. And this digital transformation is happening fast. That sounds like “real, measurable results” to me.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The ROI Guy

JUNE 6, 2011

Source: The survey was conducted with 3,778 top marketing executives at Fortune 100, Forbes Top 200 and CMO Club companies from January 11-28 by Duke University’s Fuqua School of Business and the American Marketing Association. The poll has been conducted twice annually since 2008. www.cmosurvey.org/results/

Social Marketing 40

Social Marketing Planning CMO Customer Surveys 40

Televerde

JULY 28, 2020

In fact, a recent study in the UK found that companies cut their marketing budgets by the biggest percentage on record in response to the COVID-19 pandemic—even more so than in the 2008 downturn. But contrary to conventional wisdom, cutting the marketing budget during a downturn can be one of the most shortsighted things a CFO can do.

Budget Programs 52

Budget Programs Planning Marketing Budget Marketing Budget Creation 52

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO 48

CMO Forecasting Budget Programs ROI 48

Hubspot

JANUARY 7, 2014

Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008. Created: August 6, 2008. 9) Sales / Marketing Executives (CSO/CMO). Created: March 27, 2008. Created: March 6, 2008. Marketing. 1) Digital Marketing. Type: Networking Group. Members: 427,420. Owner: John Horsley.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hinge Marketing

JUNE 1, 2015

.” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing.

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Exo B2B

MARCH 16, 2017

Name: Bryan Eisenberg – Twitter account: @TheGrok – Website / blog: [link] Entrepreneur, Founder and CMO of IdealSpot.com, speaker, co-author of Call to Action (2005), Waiting for Your Cat to Bark (2006), Always Be Testing (2008) and Buyer Legends : The Executive Storyteller’s Guide “(2014).

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

chiefmartech

AUGUST 1, 2016

2008) and Rise of the marketing technologist (2010). In response to the question of “who is responsible for marketing technology purchases at your company,” participants answered: 65% marketing roles — usually an executive such as the CMO, the CMT, or VP marketing.

Stats 40

Stats Planning Marketing Management Case Studies 40

Ambal's Amusings

JANUARY 21, 2010

in January 2008. Keeping a Closer Eye on Content ROI – CMO Council. Seamus Walsh. Blog B2BContentMarketing Twitter SeamusWalsh. "Disconnect between sales and marketing" Seamus Walsh's Bio. Seamus Walsh founded VAZT Global Inc. MarketingSherpa. B2B Lead Generation Benchmark Study 2009.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

B2B Marketing Traction

MARCH 19, 2010

Then, in 2008, Morgan Stewart, research director at ExactTarget , an email marketing firm, was quoted in Fortune magazine in an article titled “ Sunday is the New Monday.” On Mondays business people are overwhelmed and had a email inbox full of spam from the weekend.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

Ambal's Amusings

SEPTEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. in January 2008. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Atomic Reach

JANUARY 3, 2019

Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

OCTOBER 15, 2013

Back in 2008, Brian Mullaney of Smile Train had a crazy idea to send out hundreds of thousands of letters (yes -- letters) to over 800,000 households. The organization''s CMO, Brian Dearth, explained the idea further : "We provide free surgery to cure children of cleft palate that is permanent. The Experiment.

Opt-out 28

Opt-out Opt-in Training CMO 28

WebMarketCentral

JANUARY 2, 2008

The CMO Council recently released a major study entitled Profitability from Customer Affinity , on the difficulty faced by vendors in establishing customer-centric business practices. To learn more, download the CMO study here. And while you're at the site, consider participating in their new Marketing Outlook 2008 study.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

ClickZ

OCTOBER 13, 2022

30-second summary: Erica Gunn, CMO at Canto, offers a guide to maximizing your marketing budget in tough economic circumstances. But it’s counter-intuitive in the long term, according to research into the global financial crash in 2008. Erica Gunn is CMO at Canto and has a background in both marketing and operations leadership roles.

Marketing Budget 119

Marketing Budget Marketing Budget Creation Budget Programs Advertising Agencies 119

Ambal's Amusings

DECEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. in January 2008. MarketingSherpa. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). There’s a Sucker Born Every Minute – Esp.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100