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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

How have we set ourselves up to be ready for that privacy-first world? When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. Starting in SEO in 2008 and transitioning to PPC in 2012, she is at the forefront of paid media strategy and execution.

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iOS 15 is out, but marketers can shake off the loss of email open rates

Martech

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. Click here to download!

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The future of data management platforms in the era of CDPs

Martech

Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct? That was back in 2008. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?”

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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. Marketers are measuring page views and clicks. Moreover, Japan’s data privacy laws are among the strictest in the world. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

As behavioral targeting enters its autumn, contextual targeting offers advertisers the opportunity to target accurately whilst still being privacy compliant. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The first is powerful, global data privacy legislation.

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Optimizing for Bing & DuckDuckGo

Method and Metric

So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). Backlinks bode clicks. Created in 2008, DuckDuckGo’s main principle is that of user privacy. DuckDuckGo.

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

May 12, 2008. From “Stories from the Near Future,&# the 2008 New Yorker Conference. Click here to download the latest version of Flash. Watch more videos from the 2008 New Yorker Conference. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008.