Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 24, 2010

Click here to cancel reply. Forrester workshop to help B2B marketers integrate social media into marketing strategy [link] 4 hrs ago @ tom_peters You still rock, Tom. and oh, if you want a pic to show with your comment, go get a gravatar ! Damico Marketing Communications on Facebook What Im Doing. Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Engagio

OCTOBER 13, 2020

– Forrester Consulting, The Rise Of Marketing Orchestration, October 2013. Traditional multi-touch attribution looks only at campaign successes to show ROI, but that misses the impact of everything else: web visits, email opens, clicks, and more. CHANGE #7: Measure Marketing and Sales Impact On Long Revenue Cycles.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Industrial Marketing Today

MAY 14, 2010

It helps to view the process behind Inbound Marketing Automation as consisting of 4 phases: 1) Attract more visitors to the website through Search Engine Optimization, Social Media Marketing, and Pay Per Click advertising. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts).

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

OCTOBER 1, 2010

Levi’s deployed Facebook’s “Like&# button which increased conversion rate, and serves up recommended products from friends after a few clicks. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Engagio

OCTOBER 1, 2019

– Forrester Consulting. Traditional multi-touch attribution looks only at campaign successes to show ROI, but that misses the impact of everything else: web visits, email opens, clicks, and more. Back in 2008 when people were adopting marketing automation for the first time, they thought that was hard too.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

MARCH 13, 2011

If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Twenty five percent of the U.S. Among influentials?

Social Media 147

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Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

WebMarketCentral

MARCH 16, 2009

Another report, The Social Technographics® Of Business Buyers recently announced by Forrester , provides insights specifically into using social media for B2B PR and marketing. These two sites plus About.com collectively received more than 169 million search click-throughs in December 2008, according to Matt McGee.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Ambal's Amusings

NOVEMBER 19, 2009

Forrester Blog for Interactive Marketing Professionals. Define the value your prospect will receive—even if they don’t click through. in January 2008. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?" " Read on to get their insights.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) RT @tweetmeme [link] [link] Lee Johnson ??? All rights reserved.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Amazon remembers our product preferences and can have items delivered the same day of purchase, at the mere click of a button. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

A prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Which emails did a consumer open and/or click on? Which emails did she NOT open and/or click on?

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. Amazon remembers our product preferences and can have items delivered the same day of purchase, at the mere click of a button. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Show up saying “we want to triple the profits you generate from your email program, and track every click and every dime to prove it.&# Every click.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 159

Social Media Media Stats Statistics 159

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Click the Post button to get started. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. I read it without clicking on anything Excellent! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

The salesperson I talked to said you could filter by state by clicking on the map of the US. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. Is that not true? All rights reserved.

Social Media 155

Social Media Media Paid Content Work Management 155

Webbiquity

FEBRUARY 7, 2012

Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 SEO Underused, Forrester Report Suggests by MediaPost Search Blog. by bitly blog. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Relevant and optimized landing pages generate higher conversion rates, meaning you get more leads whenever someone clicks your ads or emails. Marketing Automation Market Trends 2008 (analyst report). Email Measurement: Opens or Clicks? Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

Online Marketing Institute

OCTOBER 31, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. URL to see how many times it’s been clicked on, and by whom. The reason I ask is because I have always suspected that until someone clicks the ow.ly Worth a click! |

Social Media 40

Social Media Paid Content Tools Media 40

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 “Searchers search and click more as a result of Google Instant.&#

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 21, 2010

Apture is a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. URL to see how many times it’s been clicked on, and by whom. The reason I ask is because I have always suspected that until someone clicks the ow.ly Worth a click! |

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

SEPTEMBER 8, 2010

Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 116

Business Paid Search Agency Social Media Analysis 116

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. One user sees your tweet, clicks through to the blog, and eventually buys $1,000 worth of X from you. Which do you believe?

Twitter 145

Twitter CRM Business Paid Search Agency 145