Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
Sailthru builds a history of information about individual customers. You might think that would be done by all personalization systems but it''s possible to do something that can reasonably be called “personalization” using only anonymous information such as traffic source, search terms, location, or Web pages viewed during a visit.
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