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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

As the B2B landscape continues to shift, understanding the new realities of buyer preferences and digital engagement strategies becomes imperative for businesses seeking growth and relevance. Furthermore, we classify B2B buyers into distinct personas, discussing their unique attributes and their implications for business strategies.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign. Go check it out!

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Marketing 360 The Marketing 360 YouTube channel offers a wide variety of high-quality video content. Featured Video: How to Measure the Success of Your Content Marketing Campaign.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

Webbiquity

If blogging will be part of your strategy, get started now! Blogging is important because, up until 2008, more people still used offline (e.g. printed phone books and newspaper classifieds) media for the majority of commercial searches. Online tipped over the 50% point in late 2008 and has grown every year since.

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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. This white paper aims to change that perception of them.

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Attack of the Customers Press Release

Paul Gillin

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. How to create a culture that puts customers first.

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution.

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