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Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. In an environment in which newspaper revenues continue to be decimated by free classifieds on Craigslist.org and the shift from paper to digital consumption of their product, the owners are facing an advertising gap.

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Q-tools: An approach for discovery and knowledge work

Buzz Marketing for Technology

The list below attempts to define a set of “Q-tools&# that may be used to generate, sort, classify and perform operations on information. Splicers are used to classify information and build hierarchical information structures. What is information design? What are the most successful strategies for thinking with, manipulating and organizing information? tools. “And?&#.

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The Bamboo Project Blog

Buzz Marketing for Technology

October 04, 2008 in Blogging , knowledge sharing , learning , professional development | Permalink. |. October 02, 2008 in Learning Trends , Management , Organizations , social networking , Web 2.0 | Permalink. |. October 02, 2008 in learning | Permalink. |. October 01, 2008 in knowledge sharing , learning , professional development , social networking , Web 2.0 , Web 2.0

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Grudin, 1994; DeSanctis & Gallupe, 1987) has classified technology as to how well it supported different task types and different configurations of local and distant workers. The SOC project conducted a similar technology inventory as part of its research, but this level of classification is not as useful for classifying large-scale projects because these projects perform many different task types using numerous tools over the course of their lives. JCMC Home. Submit. Issues. Author Index. Editors. About JCMC. Bos, N., Zimmerman, A., Olson, J., Yew, J., Yerkie, J., 2007).

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. We like to classify that level of understanding in up to. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. emerge.

6 Ways to Filter Your RSS Feeds - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / March 4, 2008 8:06 PM. / 26 Comments. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. Posted by: Four20 | March 4, 2008 8:41 PM. Posted by: rss123 | March 4, 2008 9:45 PM. Posted by: Aaron Mentele | March 4, 2008 10:32 PM. Posted by: benkepes | March 4, 2008 10:46 PM. Posted by: John Tropea | March 4, 2008 11:21 PM. Posted by: Richard MacManus | March 4, 2008 11:43 PM. Posted by: Bruce McKenzie | March 4, 2008 11:44 PM. Posted by: Richard MacManus | March 4, 2008 11:57 PM. ReadWriteWeb. About.

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Toward a New Knowledge Society

Buzz Marketing for Technology

content author, publisher, classifier) Distributed metadata â?? © 2008 SlideShare Inc. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. Favorites (66) -->. Add a comment. « Prev. Next » All comments. Add a comment on Slide 1. Embed Video? Are you human?

DMCA 24

Bloom's Taxonomy Blooms Digitally

Buzz Marketing for Technology

April 1, 2008. Understanding - Interpreting, Summarising, inferring, paraphrasing, classifying, comparing, explaining, exemplifying. Categorizing – digital classification - organizing and classifying files, web sites and materials using folders etc. Blooms Taxonomy Blooms Digitally. By Andrew Churches. URL: [link]. from Educators eZine. -->. Blooms Revised Taxonomy.

How Do You Classify Demand Generation Systems?

Customer Experience Matrix

I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Right--classifying demand generation systems. Clearly one way to classify buyers is based on the size of their company. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. This approach has always bothered me.

Literacy Debate - Online, R U Really Reading? - Series - NYTimes.com

Buzz Marketing for Technology

Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Copyright 2008. NYTimes: Home -. Site Index -. Archive -. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. The New York Times Company |. Privacy Policy |. Contact Us

Preoccupations - I Freed Myself From E-Mail's Grip - NYTimes.com

Buzz Marketing for Technology

Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Copyright 2008. NYTimes: Home -. Site Index -. Archive -. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. The New York Times Company |. Privacy Policy |. Contact Us

Personal Knowledge Management

Buzz Marketing for Technology

These problems include: the issues of categorizing or classifying, the issue of naming things and making distinctions between them, the issue of evaluating and assessing. (i). The heuristics we present to them include: searching/finding, categorizing/classifying, naming things/making distinctions, evaluating/assessing, and integrating or relating. Jason Frand and Carol Hixon. Years.

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

More effective access became a pressing need, and all the systems developed in the nineteenth and twentieth centuries--classified and alphabetico-specific catalogs, subject headings and thesaurus terms, online database searching and the World Wide Web--constituted efforts to make a small slice of information accessible within ever-larger enveloping collections. TOWARD AN INTEGRATED MODEL OF. INFORMATION SEEKING AND SEARCHING. by Marcia J. Bates. of Information Studies. University of California, Los Angeles. mjbates@ucla.edu. KEYNOTE. Copyright © 2002-2003 Marcia J. Bates. Abstract.

Nine Notable Uses for Social Bookmarking

Buzz Marketing for Technology

You can use tags and comments to help classify and retrieve websites when needed. Then he created tags to classify each Digg user. You can organize audio, video, graphics, written documents: any kind of file on the Web can be classified and stored using social bookmarking. Webupon > Social Bookmarking. Nine Notable Uses for Social Bookmarking. by Mark Dykeman , Nov 23, 2007. Bookmarking doesnt need to be limited to tracking websites for yourself. You can track virtually any kind of document and share it with almost anyone. Its out there, waiting to be tapped. realâ??

Shifting Careers - Fighting a Workplace War Against Distraction - NYTimes.com

Buzz Marketing for Technology

Register for NYTimes.com. • Breaking news and award winning multimedia. • New York Times newspaper articles. • Arts & Dining reviews. • Online Classifieds. Copyright 2008. NYTimes: Home -. Site Index -. Archive -. Its free and it only takes a minute! In order to access our Web site, your Web browser must accept cookies from NYTimes.com. More information. Member ID or E-Mail Address: Password: Forgot Your Password? Remember me on this computer. The New York Times Company |. Privacy Policy |. Contact Us

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Written by Josh Catone / May 12, 2008 5:00 AM. / 22 Comments. Creating an ad in the classifieds for submissions for a design or SEO project where on the chosen winner gets paid -. EngineS WEB | May 12, 2008 6:12 AM. Posted by: John Elar | May 12, 2008 6:13 AM. Posted by: steveballmer | May 12, 2008 6:21 AM. Posted by: Janusz | May 12, 2008 6:27 AM. Posted by: Matthew | May 12, 2008 8:38 AM. Posted by: Dan Tyre | May 12, 2008 9:54 AM. Posted by: Eric Brown | May 12, 2008 11:40 AM. Posted by: Jason | May 12, 2008 12:50 PM.

Measuring Usability: A Task-Based Approach

Customer Experience Matrix

Just paging through his notes, some of his suggestions include: - classifying users in several dimensions, including the job type, experience with the tasks, general computer experience, personality type, and general abilities (e.g. I think we all know that the simplest practical measure of intelligence is how often someone agrees with you. On that scale, University of Ottawa Professor Timothy Lethbridge must be some kind of genius, because his course notes on Software Usability express my opinions on the topic even better and in more detail than I’ve yet to do for myself.

Technology for Small Business

Buzz Marketing for Technology

Classifieds. Classifieds. Disclaimer. © Copyright 2008 CTVglobemedia Publishing Inc. Real Estate. Careers. Personals. Login or Register. Member Centre. National. British Columbia. Prairies. Ontario. Quebec. Atlantic. Politics. Education. World. Americas. Europe. Asia-Pacific. Africa-Mideast. Report on Business. Industry News. Commentary. Market Action. Globe Investor. Globe Fund. Managing. Small Business. Globeinvestor Gold. Sports. Hockey. Baseball. Basketball. Football. Soccer. Others. Columnists. Yesterdays Stories. Opinions. Columnists. Cartoon. Editorials. Movies.

How to Report on Ease of Use?

Customer Experience Matrix

Yesterday’s post on classifying demand generation systems prompted some strong reactions. The basic issue is how to treat ease of use when describing vendors. It’s hard to even define the issue without prejudicing the discussion. Are we talking about vendor rankings, vendor comparisons, or vendor analyses? Ranking implies a single score for each product. The approach is popular but it leads people to avoid evaluating systems against their own requirements. So I reject it. Vendor comparisons give each several scores to each vendor, for multiple categories. ease depends on the situation.

More Thoughts on Comparing Demand Generation Systems

Customer Experience Matrix

What I’ve found is that I can identify a smaller set of applications, and then classify features as applying to simple (basic) forms of those applications, or complex (advanced) ones. I can make a similar basic/advanced distinction for the non-application features (vendor, technology, etc.), I have mostly been focused this week on formats for the new Demand Generation Guide. Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. The issue I’m wresting with is still how to present vendor summaries.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

Looking back, the original question that kicked off this series of posts was how to classify vendors based on their suitability for different buyers. I’m beginning to think that was the wrong question—you need to measure each vendor against each buyer type, not assign each vendor to a single buyer type. I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. As you might have guessed from my recent posts, I was especially interested in his perceptions of the purchase process.

Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

In any event, the overlap is large enough that I don’t think we can classify Dataupia as unique on that particular dimension. “You gotta get a gimmick if you wanna get ahead” sing the strippers in the classic musical Gypsy. The same rule seems to apply to analytical databases: each vendor has its own little twist that makes it unique, if not necessarily better than the competition. This applies even, or maybe especially, to the non-columnar systems that use a massively parallel (“shared-nothing”) architecture to handle very large volumes. Let’s start with Dataupia.

A Behavioral Model of Information Seeking on the Web

Buzz Marketing for Technology

Each significant episode of information seeking was then classified according to the mode of scanning or information seeking, and the moves that were employed in that mode. Using the criteria presented earlier (based on Ellis model) and summarized in Figure 2, participants moves were analyzed to infer whether moves may be classified as starting, chaining, browsing, differentiating, monitoring, or extracting. Thirty episodes of significant information seeking were identified and classified according to the modes and moves of information seeking defined in Section 5. Table 1.

The Future of Work Weblog

Buzz Marketing for Technology

We cant produce a simple set of diagnostic questions that will reliably classify a given job as knowledge-based, or as amenable to being carried out remotely or in a mobile context. The Future of Work Weblog. The official blog for the Future of Work Community. Visit here regularly for ongoing reports and conversations related to the changing nature of work. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. We welcome thoughtful, focused comments in response to any postings on this weblog. Syndicate this site (XML).

12 kinds of Knowledge Workers

Buzz Marketing for Technology

You love classifying knowledge and organizing content into taxonomies. Brain to Brain : e-Writing Tips and Ideas through Al Macintyre on how to do a better job of communicating between sentients (humans and other intelligent beings whenever we find any). Effective communications also includes how we interrelate with the needs of people who have communication disabilities such as the blind and vision-impaired. Updated: 12/08/2002; 12:50:46 AM. Home Al Categories Al Essays Blog Links Organica. Saturday, November 23, 2002. You enjoy honing your knowledge and exercising your core skills.

RSS 2

For Marketers, What Recession? Part 2

WebMarketCentral

But for marketers, at least one measure—the MarketingSherpa Career Classifieds —shows no sign of a downturn. But the fact that that marketers, usually among the first crewmembers to be thrown overboard in an economic tempest, apparently aren't getting tossed to the sharks in droves is still news to be celebrated. ** technorati tags: recession, second quarter 2008 U.S.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. This is one reason I haven’t classified Sailthru as a customer data platform: although Sailthru does a great job of building a unified customer database, most CDPs are specifically designed to work with other systems when sending messages. Sailthru was founded in 2008. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example. Perhaps I shouldn''t complain.

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Best of 2008: Sales & Marketing Copywriting

WebMarketCentral

Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy. HPSA works for any kind of ad, from a simple classified ad to a long direct response sales letter, whether for the Web or print." Want to know how to write more effective marketing and sales copy? Combat dreaded "writer's block"?

For Marketers, What Recession?

WebMarketCentral

Another interesting data to point to follow is the Career Classifieds from MarketingSherpa. News reports about the "R word" have certainly abounded since the beginning of this year. Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R.

Best of 2008: Random but Interesting, Part 1

WebMarketCentral

Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Looking for the best career search websites? Help wanted.

Snapchat is Growing Up

Hubspot

You’ll need to provide an email address and birthdate for your company (make it over 18 so you don’t end up classified as a child). haven't seen this much consumer attention on one social platform since early 2007 and 2008 with Twitter.". Whether or not you use it, we’ve all heard of Snapchat. Snapchat is no longer just for teens, but for moms too! The Scoop on Snapchat. Period.

Attack of the Customers Press Release

Paul Gillin

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. Capacity to Destroy.

The State of the Blogosphere 2010

delicious b2bmarketing

Technorati reports that most bloggers classify themselves as hobbyists. Personally, I believe the answer lies in the nature of circumstances. If drinking from the glass, it is then half empty. If pouring, it is half full. With the rise of Twitter, Posterous, Tumblr and other forms of micromedia, many believed that the glass was half empty. Today, 100 million Tweets flew across Twitter.

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

Hubspot

This didn''t seem so strange at first because of how we classified people as leads. November 2008 was a blowout lead gen month. Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. Email Metrics.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008. On the web today, things change fast. An example of this is the Twitter API. link] ). V.

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Statistics include: • 16.5%

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

Over 90% of email sent is classified as spam. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc. Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you're a newbie.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

The service has been credited for causing the reduction of classified advertising in newspapers across the United States. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook , in April 2008. On the web today, things change fast. Social Media Marketing Dictionary: 101 Terms to Know.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Just over a quarter of tweeters qualify as regular users, accounting for 41% of all traffic, but the 1% classified as “addicts&# account for a third of all tweets. Awareness of Twitter has explded; 87% of Americans said they were “familiar with&# Twitter in a poll taken earlier this year, versus just 5% in 2008. How are marketers planning to allocate budgets this year?

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Some of the findings match what I am hearing from my industrial clients and one really surprising result. The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. All Rights Reserved.

SQO 3

Lenders provide glimmer of hope

Business Growth Development

Manchester for example has been at a complete standstill in terms of developments since 2008 however no less than 5 new high profile developments are currently underway from some of the cities largest developers. These figures are in addition to the £100bn they have already been hit in impairments since the bailout in 2008. Still many headwinds to face for banks. Business

Top 15 Recommended Social Media Books of 2010

WindMill Networking

The below list is in no particular order, but I have done my best to classify which books are good depending on your specific interests. The classic book that was originally published back in 2008 (where were you in social media in 2008?!?!?) Popularity in location-based applications such as FourSquare also skyrocketed this year.  Socialnomics by Erik Qualman. Social Marketing.

Build Your Capabilities with Independent Affiliates

E-Quip

One study found that 40% of workers classified themselves as "free agents" in 2012, compared to only 26% in 2008 (I''m not sure how that relates to the 23% figure above). I once worked for a firm that had a nationally-recognized risk assessment practice. They owed much of their reputation to a group of college professors who worked with them on a part-time contract basis. workforce.