Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Interaction: You can measure this by tracking what visitors do after they get to a page.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. We could have conflicts with our channel partners 4. In other words, measure and prove it! Measure the results and use the statistical evidence to determine whether to publish your prices on your website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2010

Just 59% of companies now measure customer engagement; 36% do not. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. Get Engineers Can Sell white paper now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

OCTOBER 2, 2010

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. HOW: How will you measure the success of your email campaigns? Not every action or behavior needs to be tracked and measured. This white paper aims to change that perception of them.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Buzz Marketing for Technology

JUNE 27, 2008

By Lauren Trees on June 26, 2008. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. Dale Arseneault: New Ways to Measure KM Impact.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. White Papers. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. White Papers. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. MediaPRO Community. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40