B2B Marketing Savvy

AUGUST 25, 2009

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

PR 40

PR Twitter Paid Search Agency Advertising Agencies 40

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Online Marketing Institute

NOVEMBER 28, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

APRIL 3, 2013

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. 8) Optimize Your RSS Feed. A podcast RSS feed helps push your audio content out to your listeners. To get an RSS feed for your podcast, you need to host your podcast on services such as SoundCloud (this process is explained in the below section). > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Content RSS. Comments RSS. The backchannel will naturally capture something from the attention low-points that are natural and otherwise lost, while most often providing a valuable channel for input and feedback that would otherwise be lost. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm. technology.

RSS 100

RSS Class Wikipedia Multi-Channel 100

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. So while I definitely measure it and use it to rank I try not to rely on it to heavily. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. Email as a communication channel will continue to be valuable.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Online Marketing Institute

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Opportunity Pipeline – the dollar value of the opportunity.

Startups 40

Startups B2B Marketing B2B Planning 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JANUARY 4, 2011

At some point, the activities of that traffic to provide ROI must be measured. Our Online Marketing Blog has as many or more RSS subscribers than Search Engine Watch so being able to write there provides a lot of exposure for employees. Walter Riker Says: August 2nd, 2010 at 3:51 pm I really liked what you had to say. Warren, RI 02885.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. One that still retains a measure of hilarity. 51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Let’s do crabs.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). The RSS feed is: [link]. It was in about 2008, the first part of 2008. That YouTube channel that we have has I think over 23 million lifetime video views. Listen Now.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

NOVEMBER 4, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. Is it possible, and obviously I haven’t looked at all of this to dig in, that they’ve measured inactive accounts at all? Jill : Joe, I found this article from 2008 from the Rocky Mountain New s. Joe : We did, we had it on our YouTube channel for, I’m trying to think how many months.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. You're right on about Twitter being only one of the channels for communication on the social web. Don’t get me wrong. All rights reserved.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

JUNE 28, 2010

We feel that this will have more adoption in our department, particularly as we plan on how we'll 're-task' content across various online (and some offline) channels. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] jaybaer Thanks Eric. All rights reserved.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Litmus

AUGUST 16, 2019

One of their correspondents in Beijing at the 2008 Olympics doing blogging. And on top of all of that, the other thing back in 2012 was, you know, we can’t necessarily rely on channels like Facebook or like Google to be consistent sources of traffic and audience and that’s their audience. [00:05:19.350]

Newsletter 42

Newsletter Email Marketing Click Rate Google 42