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| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [2008, Channel] KM Edge: Where the best in Knowledge Management come together
By Lauren Trees on June 26, 2008. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. Dale Arseneault: New Ways to Measure KM Impact. By Lauren Trees on June 13, 2008. Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. By Jim Lee on June 11, 2008.
| | DELICIOUS B2BMARKETING
JULY 31, 2012 [2008, Channel] Top Social Media Measurement and Tracking Tools
RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. startupcto measurement b2bmarketing
APRIL 3, 2013 | HUBSPOT
[2008, Channel] Why the Blog Post Is the New Ad Unit
NOVEMBER 28, 2012 | DELICIOUS B2BMARKETING
[2008, Channel] Study: B-to-B Marketers Lagging With Social Media
JULY 31, 2012 | DELICIOUS B2BMARKETING
[2008, Channel] Top Social Media Measurement and Tracking Tools
AUGUST 25, 2011 | EB2BLEADS
[2008, Channel] 8 Ways To Avoid A B2B Social Media Marketing Failure
AUGUST 25, 2011 | EB2BLEADS
[2008, Channel] 8 B2B Social Media Marketing Tips To Avoid Failure
JANUARY 4, 2011 | DELICIOUS B2BMARKETING
[2008, Channel] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
| | BUZZ MARKETING FOR TECHNOLOGY
JULY 7, 2008 [2008, Channel] Nuggets from Social Media workshops as of late. : Community Group Therapy
What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Social networking has hit a tipping point, but the channels will continue to ebb and flow. You can follow any responses to this entry through the RSS 2.0 June 2008.
| | BUZZ MARKETING FOR TECHNOLOGY
JUNE 27, 2008 [2008, Channel] Understanding the Backchannel : Ruminate
Content RSS. Comments RSS. The backchannel will naturally capture something from the attention low-points that are natural and otherwise lost, while most often providing a valuable channel for input and feedback that would otherwise be lost. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm. May 23rd, 2008 at 4:42 am. May 23rd, 2008 at 4:49 am. On people paying attention: I think it’s natural to want that, as it is a very natural and human measure of engagement, it’s an instant feedback system. May 23rd, 2008 at 6:33 am.
| | B2B LEAD GENERATION BLOG
DECEMBER 30, 2008 [2008, Channel] How to use social media for lead generation
Maybe you think there’s no way to measure social media’s success. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning. Published press releases using a service called PitchEngine , and posted to social media channels such as Twitter and LinkedIn. 5. Promoted social media channels on company website and in email signatures. Shifted release time from 8 a.m.
| | CUSTOMER EXPERIENCE MATRIX
JULY 29, 2008 [2008, Channel] How Do You Classify Demand Generation Systems?
Plus, what looks hard to me may seem simple to you, so this is something that’s very hard to measure objectively. This relates to the number of channels and business activities. - As to channels: any demand generation system will generate outbound emails and Web landing pages, and send leads them to a sales automation system. But some systems also outbound call centers, mobile (SMS) messaging, direct mail, online chat, and RSS feeds. I’ve been pondering recently how to classify demand generation systems. This approach has always bothered me. Indeed. So far so good.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JULY 21, 2008 [2008, Channel] Confessions of a CKO: What I Should Have Done
Identify, and then with executive sponsorship establish standards, procedures, filters and measurements to reduce unnecessary e-mails, information flows, paperwork, meetings and interruptions that prevent and interfere with critical work activities. Use these measures to objectively evaluate information adequacy, quality, and overload, and recommend changes to tools, repositories, and processes. Media Channel. Who subscribes to your RSS. Dave Pollards papers on business innovation & knowledge management. May 2004. Sat. 1. 2. 3. 4. 5. 6. 7. 8. 9. Apr Jun. level. MORE >>
INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 2, 2010 [2008, Channel] High-Performance Email Marketing for Attracting and Engaging.
Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. HOW: How will you measure the success of your email campaigns? Not every action or behavior needs to be tracked and measured. According to SirrusDecisions research, the B2B buyer receives 20.3 MORE >>
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010 [2008, Channel] Industrial and B2B Customer Engagement Simplified
However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. All Rights Reserved. MORE >>
HUBSPOT | WEDNESDAY, APRIL 3, 2013 [2008, Channel] Why the Blog Post Is the New Ad Unit
Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. Back at the turn of the century, blogging was in a nascent state. The Blog Post as the New Ad Unit. MORE >>
DELICIOUS B2BMARKETING | WEDNESDAY, JUNE 3, 2009 [2008, Channel] B2B Marketing | Business to Business Marketing Information Portal
Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. HOW TO. HOW TO. only little! MORE >>
- [2008, Channel] B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- [2008, Channel] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [2008, Channel] 5 Proven Strategies for B2B Social Media Marketing DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
- [2008, Channel] Study: B-to-B Marketers Lagging With Social Media DELICIOUS B2BMARKETING | WEDNESDAY, NOVEMBER 28, 2012
- [2008, Channel] 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) WEBBIQUITY | TUESDAY, OCTOBER 5, 2010
- [2008, Channel] Marketing Metrics 101 for B2B Startups DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- [2008, Channel] The Disconnect Between B2B Content Marketing and Customer Engagement INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 29, 2010
- [2008, Channel] Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities B2B MARKETING SAVVY | TUESDAY, AUGUST 25, 2009
- [2008, Channel] My Company is Blogging and Tweeting: So Now What Do We Do? FEARLESS COMPETITOR | WEDNESDAY, JUNE 17, 2009
- [2008, Channel] 8 Ways To Avoid A B2B Social Media Marketing Failure EB2BLEADS | THURSDAY, AUGUST 25, 2011
- [2008, Channel] Numeric Scoring: The Key To Lead Management Success DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- [2008, Channel] 8 B2B Social Media Marketing Tips To Avoid Failure EB2BLEADS | THURSDAY, AUGUST 25, 2011
- [2008, Channel] Blogs are Becoming the New Front Door for Prospects: Is Yours Open? DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011