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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

By Lauren Trees on June 26, 2008. Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. By Darcy Lemons on June 23, 2008. By Carla ODell on June 18, 2008. By Lauren Trees on June 17, 2008. Dale Arseneault: New Ways to Measure KM Impact. By Lauren Trees on June 13, 2008. Earlier this week, Dale Arseneault published some additional ideas about KM measurement on his blog Reflections on Knowledge Management and Organizational Innovation. By Jim Lee on June 11, 2008.

Top Social Media Measurement and Tracking Tools

delicious b2bmarketing

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. startupcto measurement b2bmarketing

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Understanding the Backchannel : Ruminate

Buzz Marketing for Technology

Content RSS. Comments RSS. The backchannel will naturally capture something from the attention low-points that are natural and otherwise lost, while most often providing a valuable channel for input and feedback that would otherwise be lost. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm. May 23rd, 2008 at 4:42 am. May 23rd, 2008 at 4:49 am. On people paying attention: I think it’s natural to want that, as it is a very natural and human measure of engagement, it’s an instant feedback system. May 23rd, 2008 at 6:33 am.

RSS 2

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t. Ok, ok, maybe they do in terms of commercial viability, but inherently there is motion from channel to channel based on content, time, cost, benefits, etc. Social networking has hit a tipping point, but the channels will continue to ebb and flow. You can follow any responses to this entry through the RSS 2.0 June 2008.

How to use social media for lead generation

B2B Lead Generation Blog

Maybe you think there’s no way to measure social media’s success. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning. Published press releases using a service called PitchEngine , and posted to social media channels such as Twitter and LinkedIn. 5.        Promoted social media channels on company website and in email signatures. Shifted release time from 8 a.m.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. monitor and manage your brand Handling agencies, overseeing internal communications, developing strategy The digital revolution means email is increasingly recognised as the key B2B communications channel. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI. HOW TO. HOW TO. only little!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Learn more.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Learn more. Mobile 2.0

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

SIC 2

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. About 35 percent say driving inbound leads to increase revenue will be a benefit of social media, with 28 percent saying social networking will benefit their company when it comes to measurable impact on demand or revenue.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. The most simplistic approach to evaluating customer engagement is to measure conversion rates. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Copyright © 2010 Tiecas, Inc.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement.  I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing.  For long sales cycles, it is important to measure this to estimate marketing ROI for tactics in the short term.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. One that still retains a measure of hilarity. Chris Norton writes that “There are hundreds of twitter tools that measure different statistics out there but many can be a bit of a waste of time. And much more.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. We could have conflicts with our channel partners 4. In other words, measure and prove it! Measure the results and use the statistical evidence to determine whether to publish your prices on your website. Have you struggled to answer that question?

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Just 59% of companies now measure customer engagement; 36% do not. The primary metrics measured are retention (58%), sales (44%), and revenue per customer (35%). This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. Johnson (GPJ). Robert G. Vallee Jr., That was the good news part of the study. All Rights Reserved.

Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements.  Twitter can be a platfor for both “old media” (ie one-way) push messaging/marketing or  the newer “social media” (two-way) channel which encourages active listening and dialogue.  News feed.

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Posted by: Tim Wilson | April 16, 2008 at 09:32 PM Dear Tim, Excellent discussion and I believe we are in agreement.

My Company is Blogging and Tweeting: So Now What Do We Do?

Fearless Competitor

The idea for the interview came from our own ambivalence at Business.com about social media – we started experimenting with blogging and using Twitter for business in late Q4, 2008 but I, like so many other B2B marketers I meet, wanted to get the “big picture” perspective on the B2B social media opportunity from one of the leading researchers in this area. Second, business buyers are always looking for new sources of information and are actively turning to social media channels these days for information to support their purchasing decisions.  Using How do you respond?

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.