Remove channel measurement
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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media. Traffic generator. Instant message call to action promotions.

PR 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. There’s been a bit of news about it recently. link] Chris Johnson Another nice post, J.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Marketing/Comm/PR. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Remember, the most important customer of EVERY company is Google. Between bit.ly

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.