Remove channel measurement
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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

If you like the read, please subscribe to my RSS feed. The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. There’s a solid multi-year track record of exploration and marketing use, particularly among consumer companies.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. 32 percent use social media as an outbound marketing channel for demand generation. Multi-Platform. Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. MediaPRO Community. SEARCH FOLIO: Search. Careers Home.

B to B 40
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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2008 FOLIO Award Winners. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Learn more.

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Understanding the Backchannel : Ruminate

Buzz Marketing for Technology

Content RSS. Comments RSS. The backchannel will naturally capture something from the attention low-points that are natural and otherwise lost, while most often providing a valuable channel for input and feedback that would otherwise be lost. May 22nd, 2008 at 7:28 pm. May 22nd, 2008 at 11:19 pm. technology.

RSS 100
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Between bit.ly Excellent post. All rights reserved.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. Seth Godin predicted that RSS would kill email. The multi-email address approach is actually very old school.

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