Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. So while I definitely measure it and use it to rank I try not to rely on it to heavily. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. Opportunity Pipeline – the dollar value of the opportunity.

Startups 40

Startups B2B Marketing B2B Planning 40

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. One that still retains a measure of hilarity. 51% of active Twitter users follow companies, brands or products on social networks. Example: “1. Let’s do crabs.

Twitter 100

Twitter Stats Tools Tips 100

Online Marketing Institute

JANUARY 4, 2011

In fact, Delivra has jumped more than 20 pages in Google search results for key phrases such as “email marketing&# since starting its concerted blogging and social media effort. At some point, the activities of that traffic to provide ROI must be measured. One of my own issues is posting regularly. We treat it as a privilege.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

APRIL 5, 2012

Read on for insights from Lauren, and Eric’s Social Media Stat of the Week (this week: is CEO engagement on social media channels important?). The RSS feed is: [link]. Me tweeting as the CEO of Argyle is very different than Larry Page tweeting as the CEO of Google. It was in about 2008, the first part of 2008.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. By the way, if you just Google “social media stat,” your blog post on it is the number one hit. Is it possible, and obviously I haven’t looked at all of this to dig in, that they’ve measured inactive accounts at all? Listen Now. Find us on iTunes: [link]. Is that still true?

Work Management 118

Work Management Marketing Management Stats Social Media 118

Convince & Convert

MARCH 16, 2010

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. You're right on about Twitter being only one of the channels for communication on the social web. Don’t get me wrong.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Litmus

AUGUST 16, 2019

Dan and Jason dig into email’s role in journalism, how to vet newsletter ideas, what email professionals should stop doing, and embracing Google Docs. One of their correspondents in Beijing at the 2008 Olympics doing blogging. And they were built around kind of weird, they were just RSS e-mails. 00:02:09.270] – Dan.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42