Buzz Marketing for Technology

JULY 7, 2008

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t. Social networking has hit a tipping point, but the channels will continue to ebb and flow.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) I good sometimes and bad the other.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40