Marketing Insider Group

MARCH 3, 2020

In relationships, it’s often the case that a tough situation will either drive people apart or bring them closer together. During the global economic crisis of 2008, an estimated 2.6 So how do you drive employee engagement during these difficult times? Commit to Your Employees. million people lost their jobs in the USA alone.

Paid Search Agency 271

Paid Search Agency Opt-out Work Management Opt-in 271

markempa

AUGUST 22, 2008

" This year's the summit will have 19 new case studies, which will show how to increase lead volume, optimize webinar attendance and effectiveness as well as show you the effectiveness of multi-touch campaigns, closed loop measurement and more. I'll be speaking on "Playbook for Effective Lead Management."

Demand Generation 120

Demand Generation Demand Generation Case Study 120

ClickDimensions

NOVEMBER 1, 2023

Founded in 2008, Wellbeats is a pioneer in the virtual fitness category and a leading provider of on-demand fitness solutions for businesses. Wellbeats is dedicated to making fitness affordable, simple, fun and accessible for everyone. military bases.

Demand 40

Demand Case Study Case Studies Leads 40

Anything Goes Marketing

OCTOBER 13, 2008

The following was posted on MarketingProfs : Landing Page Critique For Agency's Ppc Campaign Posted By: melissa on 10/10/2008 5:23 PM (CST) 125 Points Hello, We are running a PPC campaign for a full-service marketing agency, and trying to decide on the best landing page for the promotion. Above someone mentions a case study.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

Buzz Marketing for Technology

JUNE 27, 2008

Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki. The KM Business Case: Assessing the situation. Some questions to ask to assess the situation before diving into the business case: Why me? Business Case vs. Business Plan. Business case vs. ROI. » May 2008 (3). Hard vs. soft.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

Zoominfo

MARCH 8, 2021

In a worst-case scenario, data stored in a physical location, such as a server or hard drive, is gone forever. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Offsite one of the data copies in case someone wipes out the only copy.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

B2B Marketing Directions

JANUARY 14, 2023

In both cases, the greatest success can be achieved by refusing to choose between the alternatives and instead pursue both objectives simultaneously. And of the ten most commonly adopted AI use cases identified by survey respondents, three were marketing and sales use cases.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In Twilight’s case, as people continued to revisit the films, they left with more than comedic relief. It started online, and it marks a major change in the world of fashion.

Forecasting 126

Forecasting Social Media Trends Media 126

Valasys

AUGUST 24, 2023

The spacecraft consists of the carrier rocket, in this case the Chandrayaan-3, a lander which is used land the rover on the moon’s surface, and a rover, a device used for walking the moon. It was launched on October 22, 2008, and operated until August 28, 2009. This was not India’s first attempt to the moon.

Case Studies 52

Case Studies Analysis Studies Design 52

Sword and the Script | B2B

APRIL 27, 2021

Another case is paid social – I’m a big proponent of using paid social media to promote owned media for earned media purposes – but that’s a bit of a blend that doesn’t fit in a neat little box. I look back to 2008 and 2009 and I think we had the priorities right. Get your foundation right first, and build programs on top of it.

Order 98

Order B2B Marketing Budget Programs B2B 98

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Outreach

SEPTEMBER 29, 2020

Selling teams need to be armed with proven data points, case studies, customer references, and evidence. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. By the time they speak to a sales rep, they’re well-versed about the product.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Martech

MARCH 6, 2023

That was back in 2008. An identity crisis The research focused on the evolving CDP space the use cases CDPs are best-suited to serve. “We’ve run case studies in environments like Safari that are already third-party cookie-restricted that have improved on results brands have seen running campaigns on third-party cookies.”

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. Example : As early as 2008, networking giant Cisco has been using social media to launch products.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Webbiquity

JUNE 17, 2010

Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters. “Hello Sugar,&# I said as I slipped a bottle out of the bottom drawer of my desk and poured myself a belt.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Sprout Social

FEBRUARY 16, 2023

How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich. Follow these tips for success as you make your case for additional social media resources.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Top Rank Marketing

NOVEMBER 27, 2023

iPhone App Store was launched in July 2008. It’s 39 pages are rich with survey insights, case studies from B2B brands, a list of 25 top influencer marketing practitioners from major B2B brands, and much more. Eventually, there will be an AI for everything. It reached 1M apps in November 2014.

Marketing AI 90

Marketing AI B2B Marketing Enterprise Management Marketing Management 90

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. What content can you generate that can help them make the case for your product or services and prove bang-for-the-buck?

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Contently

JANUARY 22, 2021

Ever since Marcario took over as Patagonia’s CEO in 2008 and made a huge bet on sustainable manufacturing and design, the company’s revenue has grown more than 500 percent. This all, of course, leaves one very important question: What if your company isn’t investing in any initiatives worthy of social impact storytelling?

Storytelling 211

Storytelling Trends Ethics Content 211

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. Nobody in real estate needs to hear the spooky ghost story of the 2008 financial crisis again. In this case, you must be top of mind with your customer base.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

6sense

NOVEMBER 9, 2021

Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. Take the case of Coca-Cola. Take the case of a one large Russian conglomerate that we advised during and after the 2008 global financial crisis.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

BenchmarkONE

SEPTEMBER 17, 2020

They make a solid case for integrating this technology today, or at the very latest, in 2021. . In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. . However, 18 percent of salespeople still don’t know what a CRM tool is. . Check out these current CRM stats. General CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. In his recent book, Built to Innovate , INSEAD professor Ben Bensaou makes the case that middle managers are the “forgotten heroes” of innovation.

Work Management 98

Work Management Curation Training Gartner 98

chiefmartech

JULY 30, 2022

These numbers from G2 are inclusive of the fact that they’ve handled over 760 merger and acquisition cases since January of this year. Second, the Dot-Com Bubble Burst in 2000 and The Great Recession in 2008 barely register as tiny dents in the upward slope of this mountain. What about consolidation, you say? of total GDP.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Convince & Convert

JULY 27, 2011

I look at myself as a case in point: In a relatively short period of time, I was able to redefine my own business and launch completely new services. From 2002 until 2008 nearly my entire livelihood was tied to one fairly specific type of work : enterprise resource planning (ERP) consulting. How did I do this? Phil Simon 2.0.

Business 136

Business Consulting Mobile Marketing Planning 136

Contently

SEPTEMBER 12, 2019

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Video case study. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Martech

SEPTEMBER 21, 2021

I can remember how people were taken aback by Loren McDonald’s open-rate rant from way back in 2008, Why the Open Rate Must Die. If this were a case brought to Marketing Court, the judge would rule that there are some legitimate uses for open tracking, IP resolution and the rest of the elements that have been impacted.

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

Zoominfo

MARCH 8, 2021

In a worst-case scenario, data stored in a physical location, such as a server or hard drive, is gone forever. In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners. Offsite one of the data copies in case someone wipes out the only copy.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Biznology

JUNE 3, 2014

If you want to see some examples of powerfully successful blogger outreaches, check out International Medical Corps (IMC) 2008 , Survivor Corps Operation Survivor 2008 , and Fresh Air Fund Summer 2008 , Jerry White’s I Will Not Be Broken book promotion.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

markempa

AUGUST 1, 2017

A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. Facilitating the buying journey. My philosophy has always been: we’re trying to facilitate the buying. Building emotional connection and trust.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

B2B Marketing Directions

JANUARY 9, 2022

In some cases, you really need a book to cover a topic in a meaningful way, and that's certainly true when it comes to behavioral economics, the subject of the book I'm reviewing in this post.) (In 2022, book reviews will be a regular monthly feature here at B2B Marketing Directions. To Learn More.

Paid Search Agency 52

Paid Search Agency Custom Publishing Case Studies Case Study 52

ViewPoint

JUNE 24, 2016

The book includes in-depth case studies that delve into the experiences that industry-leading companies have with their own customers. We also discuss the importance of growing the relationship after the sale, delivering on promises, measuring the value provided, and adapting to meet the customer’s evolving needs.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. But companies have gone over the line, in many cases, in two ways: asking for feedback too often (really, Best Buy, you need to know about my “shopping experience” because I stopped in to pick up a $30 Ethernet switch?)

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

WebMarketCentral

AUGUST 17, 2009

by SEO Book Aaron Wall makes the case for SEO with a brief case study of two similar websites. Fleischner, author of SEO Made Simple: Strategies For Dominating The World's Largest Search Engine to share their best tips and tricks for SEO newbies. Still, even experienced SEOs may find some useful tips here.

SEO 20

SEO Best Practices Adwords Copywriting 20

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. If we’d made a better ROI calculator?

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Webbiquity

OCTOBER 16, 2018

Influencer marketing can be viewed as a special case of partner marketing. The financial market meltdown in 2008 seemed like the final straw. The benefit is easy to understand: it’s the difference between introducing yourself to a stranger or being introduced by someone they trust. Work With Industry Influencers.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244