Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Privacy Policy | Site designed by AMAInteractive a div. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Oxford International Modernizes Vehicle Order Management System for Leading European Automaker, an IBM Case Study. Customer Case Study: 156 Percent ROI with HP. TECHNOLOGY. Infrastructure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Industrial Marketing Today

JULY 29, 2010

Privacy Policy | Site designed by AMAInteractive a div. It seems obvious that there is a big disconnect between the goals of B2B content marketing and true customer engagement. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

JUNE 17, 2009

The six solutions sets that many of our customers utilize are: Planning & Financial Management Production Management & Workflow Brand Content Management Lead Management B2B Marketing Campaign Management & Planning View Interactive Solutions Map Case Studies Read how leading brands are using Aprimo to accelerate their marketing productivity.

Enterprise Management 40

Enterprise Management Marketing Management Resource Management Advertising Agencies 40

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Privacy Policy | Site designed by AMAInteractive a div. Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Privacy Policy | Site designed by AMAInteractive a div. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Hubspot

FEBRUARY 23, 2017

Touted as “ Myspace for boomers ,” it set age restrictions that prevented anyone under the age of 50 from joining-- however, the age restriction was lowered to 40 in 2008. Publish blog content with a diverse array of examples and case studies from different brands and experts in your industry. Source: Wayback Machine.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. Privacy Policy | Site designed by AMAInteractive a div. It is all about the customer and not you and your company. Avoid common phrases like, “World-class manufacturing using cutting-edge technology.” Instead, explain how those things benefit your customers. All Rights Reserved.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Case Studies. Applications. Best Practices. Content Migration. Content Management (CMS). Convergence. Governance. Human Resources. Information Architecture. Internal Communications. Intranet 2.0. Knowledge Management. Multimedia. Technology Vendors. Month Archive. January 2007. December 2006. November 2006.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? Privacy Policy | Site designed by AMAInteractive a div. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. of Tiecas, Inc.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Privacy Policy | Site designed by AMAInteractive a div. One-size-fits-all site content will not help you engage. All Rights Reserved.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

JUNE 27, 2008

Privacy Info New! More by user. £ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s Privacy Policy & DMCA.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

Online Marketing Institute

JUNE 26, 2009

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.

Research 40

Research Marketing Management Media Planning 40

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Go to B2B Marketing Awards homepage Username Password Forgotten your details?

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Buzz Marketing for Technology

JULY 24, 2008

denotes premium content | Jul 24 2008. Case study archive. Advertise Privacy policy. Case study archive. The original knowledge-management publication. E-mail: Password: Forget your password? Click Here. Business Intelligence. Collaboration. Competitive Intelligence. Communities of Practice. E-learning.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

Suite 1010, New York, NY 10110 Terms and Conditions Privacy Policy. Bliss-001 03/08 500 Fifth Ave.,

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Christine Hueber Great case studies that I'll share with my network. Thanks, Erica.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

2008 FOLIO Award Winners. Case Studies in Custom Content. Privacy Policy | Contact Us. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. UPCOMING WEBINARS.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Personal IT Organization Enterprise Partner/Vendor. TECHNOLOGY. Infrastructure. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers generate a case study or a reference.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Content Standard

SEPTEMBER 29, 2017

But most importantly for marketers, Bitcoin’s path from a niche Internet curiosity to a currency traded at a price that rivals the top three American stocks is a beautiful case study in how, when, and why content reaches well-defined audiences. ” It was meant for a crowd of decentralized privacy and currency enthusiasts.

Peer-to-peer 63

Peer-to-peer Paper Paid Search Agency Transparency 63

Online Marketing Institute

MARCH 30, 2011

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Buzz Marketing for Technology

JULY 28, 2008

Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. Home > Web 2.0,

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Engagio

OCTOBER 1, 2019

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more emails than Marketing. Brand affiliation — Our current use of customer advocacy is often limited to serve Marketing’s purpose e.g. using customers to generate a case study or a reference.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Online Marketing Institute

JUNE 22, 2009

… Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Check… Read more… Doug Kessler | December 15th, 2008 | 3 comments Five Basic Social Theories of Online PR Roger , our web wonderwall, posted a terrific article on the essentials of Online PR.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

Downsides and Limitations Industries in a regulated space may have significant policies and user privacy to overcome before ever implementing these systems. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

FEBRUARY 28, 2012

So if you're working in an industry that handles peoples' personal information -- finances, health, even something as basic as their contact information -- handling privacy is a real concern when dealing with customer service over social media. So what's a brand to do? The solution you can implement here is threefold.

Social Media 28

Social Media Service Media Paid Search Agency 28

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. But to kick things up a notch, it built a community for supply chain management specialists to congregate.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MAY 20, 2010

In fact, despite their Scrooge McDuck-level overreach on the privacy front, Facebook itself is looking to add nuance and behavior to their metrics, moving companies away from the accumulative measurement model. There's SOOOO many case studies and results out there to see what's already been done. shining through.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116

Buzz Marketing for Technology

OCTOBER 7, 2008

Case Study Library. Data Center - Feb 2008. Data Center - Aug 2008 Enterprise Architecture - Sept 2008 Security. Storage - Feb 2008. Storage - June 2008. Virtualization Directions - Oct 2008. April 2, 2008 (Computerworld). Microsoft scales out SQL Server 2008, wants to democratize BI.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100