Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. Passive reading of your content will not move the prospect along in his/her decision making process. There is plenty of information out there about buyer personas.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Marketing Insider Group

DECEMBER 3, 2019

A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. So educational, non-sales focused content is a vital part of your overall marketing strategy.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Engagio

OCTOBER 13, 2020

Larger buying committees ( 12-16 people ) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. There’s been a bit of news about it recently. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Eccolo Media 2008 B2B Technology Collateral Survey.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Engagio

OCTOBER 1, 2019

Larger buying committees ( 12 – 16 people) mean that sales reps can’t possibly be talking to every stakeholder 1:1 during a sales cycle — yet talking with multiple personas is exactly what Marketing is good at. (In In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.).

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

APRIL 25, 2018

Sonja has been working in the B2B space since 2008, and since then, she’s led content and marketing teams at B2B tech companies including Mattermark, KISSmetrics, DocSend, and Zenefits. This includes creating in depth personas, building buyers journey, identifying KPIs, and working towards one goal - revenue. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91