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Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Technical White Paper: Microsoft - Partitioned Table and Index Strategies Using SQL Server 2008. There are three key differentiators between the technical and the business white paper: 1. Jonathan Kantor Recommends. ” Janice King's Bio.

Paper 100
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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. In a recent case study produced by Crimson Hexagon, the organization sought to measure the impact influencers had on TRESemmé during a specific time frame in which social campaigns had launched.

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No. 5 Trend: The Ins and Outs of Influencer Marketing in 2016

Content Standard

Consistency is important in marketing, but it’s not the only differentiator you can leverage in marketing. In a recent case study produced by Crimson Hexagon, the organization sought to measure the impact influencers had on TRESemmé during a specific time frame in which social campaigns had launched.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. B2B Lead Generation Benchmark Study 2009. Eccolo Media 2008 B2B Technology Collateral Survey. Each content resource you develop should be aimed at educating both them and you. Ardath Albee.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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10 Genius Ideas That Changed Marketing Forever

Hubspot

This gap represents a huge opportunity for serious marketers to differentiate themselves -- with their bosses, and their leads and customers. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists.