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The TV Is No Longer a TV

Chris Koch

I am in the vanguard of cord cutters, a small but growing group of cable TV subscribers who have decided to ditch the cable box in favor of a variety of geeky devices that serve up entertainment through an internet connection. Between 2008 and 2013, 5 million (or 5%) of US cable subscribers cut the cord, with 1.3%

Cable 100
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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Today it’s become a tired catch phrase on the cable news shows. Almost nobody had heard of the term back then.

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3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts [UML]

Sword and the Script | B2B

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times.

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Online Ad Spend to Jump in 2008 Thanks to Sports, Politics

readwrite

billion in 2008, and increase its total share of the market to 9.4% (up from 8.1% “The three major networks lost 6% of their audience to cable. Those events are catalysts for big ad buys and could help drive growth in the industry in 2008. A new forecast from ZenithOptimedia predicts that the ad spending will jump 6.7%

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The First-Mover Advantage, Explained

Hubspot

In 2008, HTC became the first manufacturer to make Android devices and other brands followed. cable provider DVR and streaming services, Netflix, Facebook, and Google). Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand.

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The NFL’s Brand Crisis: How It Plans to Market Itself Differently

Content Standard

According to Sporting News , 2017 TV ad revenues for the league project to be the lowest they’ve been since 2008. With more than 5 percent of football fans cutting the cable cord last season (according to the aforementioned J.D.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Every disruptive technology is known to cause major upheavals in any industry. And digital marketing and social media are as disruptive as they come. All Rights Reserved.