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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

The first of our PPC best practices is automation and it starts with well-defined processes. If you don’t have well-defined processes for the things that you do all the time (testing, bidding, reporting, etc.), your first step is to document those processes. ” Understand the Buying Cycle. Automation.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Eccolo Media 2008 B2B Technology Collateral Survey. When you create your content strategically, you have the ability to more accurately gauge how far along prospects are in their buying process based on which content they view. Your goals may revolve around this process: Connect: get their attention. Ardath Albee.

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A/B Testing Pricing – Is It Legal And Ethical? Can It Help You Find The Right Pricing Strategy?

Convert

A pricing strategy refers to the processes you use to set prices for your products or services. Pricing can convince your reader to make a purchase or scare them off. The process for A/B testing prices is the same but it’s not that simple. Pricing Strategy – What it is & How to Choose One For Your Brand.

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