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Understanding the "Non-Rational" Dimensions of B2B Buying

B2B Marketing Directions

In 2008, two books - Predictably Irrational by Dan Ariely and Nudge by Richard Thaler and Cass Sunstein - raised public awareness of behavioral economics and put it on the radar screens of business and marketing leaders. A paper recently published by Google provides several fresh insights about how people make buying decisions.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. What to do: Create a website experience people want to visit even if they have no intention of buying something. Mobile Mindfulness.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Google+ was a social network designed by a corporation. Year founded: 2008. Mark Galloway: As consumers, we have all been “Amazoned” and transformed in the way we buy. We have brought those expectations and behaviors to the workplace and the net result, businesses have radically changed how they buy.

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Content Goblins

Kevin Indig

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

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The ugly side of digital transformation

Biznology

A Google search on that phrase turns up 7 million results, and the term has become a staple of press releases and corporate collateral. But scroll down that list of Google search results and you’ll notice something interesting: there’s lots of talk about how to digitally transform, but very few examples of companies that have done it.