Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it. And you know what my generation wants?

Storytelling 211

Storytelling Trends Ethics Content 211

Tony Zambito

MAY 4, 2020

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. Forward-thinking companies will get ahead of this evolving development. And, buyers will expect companies to share of AI data. The COVID-19 pandemic has forever altered the global business economy.

Marketing AI 173

Marketing AI Buyer Personas Advertising Agencies Conference 173

markempa

AUGUST 1, 2017

In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Brian: It is.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Webbiquity

JANUARY 22, 2019

Companies will include both startups and established companies still being run by their founders. The Company. Year founded: 2008. Mark Galloway: As consumers, we have all been “Amazoned” and transformed in the way we buy. We spent some needless cycles chasing too many wrong-fit companies as customers.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. Companies for decades ran focus groups and test markets, and of course monitored sales success. Companies now included generic email addresses (i.e., Actually reaching a human being was even more challenging.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Biznology

DECEMBER 30, 2016

With what level of sophistication are companies in Japan practicing B2B marketing today? Consider this: fewer than 5% of Japanese B2B companies even have marketing departments. This all changed with what we call the Lehmann Shock in 2008. But companies don’t have the skills and the internal resources.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. Antoine Grant has a lot of business expertise, but only recently became a business owner.

Curation 103

Curation Purchase Pricing Price 103

WriteSpark

DECEMBER 16, 2008

. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. They updated them twice since then, in 2008 and 2018. While these laws are in place, many companies still aren’t compliant. Results included: 80 percent of news sites had accessibility issues.

CMS Development 288

CMS Development Barriers Act-On User-Generated Content 288

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss? Malware Attacks.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Outreach

SEPTEMBER 29, 2020

They’re still buying, but they’re looking for immediate value, measurable outcomes, and significant ROI. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. (And if you're hungry for even more, here are our highlights from Day 1 and Day 2.).

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. Remember: Buyers don’t stop buying during a recession. It’s the status quo.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." Instead of choosing between A or B , these companies find a way to have both A and B.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Outbound Engine

APRIL 20, 2020

No longer able to meet with customers face-to-face, and losing out on buying and selling opportunities, many agents saw shades of 2008. This is not 2008. While many companies have had to lay off or furlough employees , this is only part of the story. People have many reasons for wanting to buy a new house.

Top of Funnel 65

Top of Funnel Paid Search Agency Digital Marketing Funnels Lead Ranking 65

BenchmarkONE

SEPTEMBER 17, 2020

In fact, 91 percent of companies with more than 11 employees now use CRM software. In 2018, 13 percent of companies said that investing in a CRM system was a top sales priority. . Companies that use a mobile CRM solution are seeing far higher adoption rates. It’s one of the most defining forms of technology in the past decade.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Thanks to the internet, companies are far more connected to their prospects and customers.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Martech

MARCH 6, 2023

That was back in 2008. “Do we become a CDP like so many other companies? That leaves a gap, said Theriault, when it comes to targeting people who make it to the site, perhaps put something in their cart, but never execute a one-time buy or sign up for a subscription. We were one of the first DMPs coming to market in 2011.”

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Mereo

DECEMBER 21, 2023

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. This pattern is similar to what we saw in the 2008 / 2009 recession.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. The biggest change I’ve seen is how much of the buying journey now happens through self service.

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

ViewPoint

JUNE 24, 2016

We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. Traditional sales books tend to focus on that very limited period of time when a customer is in the process of buying. Relationships matter.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

ClickZ

JANUARY 15, 2021

Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. About Jivox. Jivox has been recognized by Forrester as a leader in creative advertising technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Zoominfo

MARCH 8, 2021

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. What Causes Data Loss?

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Conversica

DECEMBER 20, 2022

Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. I believe that most companies will complete their major expense adjustments by no later than Q1 2023. Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession?

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

6sense

NOVEMBER 9, 2021

Most companies reduce spending in recessions, especially on marketing items that may be easier to cut (certainly relative to payroll). Companies that have bounced back most strongly from previous recessions usually did not cut their marketing spend , and in many cases actually increased it. fast-moving consumer goods and U.S.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Biznology

NOVEMBER 14, 2016

Interest in digital transformation has been spurred by the success of a few disruptive companies and egged on by technology vendors eager to find a way to sell more gear. Domino’s Pizza became a hub of digital innovation in its market only after its shares sank to $3 per share in 2008 and its brand was becoming a social media laughing stock.

Digital Transformation 80

Digital Transformation Work Management Marketing Management Budget Programs 80

Biznology

NOVEMBER 17, 2014

These are global dynamics, but they also have an impact on some noteworthy local trends that can offer unique opportunities for companies to enrich their brand image and accelerate future growth: 1. In particular, 48% report that they try to use brands from companies that are active in supporting social causes (BCG survey). •

Trends 80

Trends Brand Identity Branding Planning 80

B2B Digital Marketer

MARCH 30, 2023

Friends from college had started the first Internet company in Arizona, and they needed marketing help. Jay was head of sales and marketing for an Internet company, back when domain names were still free. Realizing that giving prison tours was less fun than landfill tours, he actively sought an exit and found one, in 1993.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Sprout Social

FEBRUARY 16, 2023

The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. A comparable 31% won’t complete their purchase, and 30% will buy from a competitor. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

Social Media 113

Social Media Work Management Marketing Management Social Marketing 113

Marketing Insider Group

SEPTEMBER 22, 2014

The first ads pushed a simple message: buy our stuff. Buy our stuff because other people do. Buy our stuff because people you respect do. ” And that was way back in 2008! But Red Bull is one company leading the way. But the stories that succeeded were the ones that connected to us through emotion.

Content Marketing 100

Content Marketing Paid Search Agency Opt-out Content 100

Televerde

JULY 26, 2021

Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Quick Takeaways. Make It Visual.

Top of Funnel 52

Top of Funnel Conversion Content Marketing Allocation 52

Bannerflow

FEBRUARY 11, 2019

Indeed, for Icelandic telecommunications company NOVA , increased in-house efficiency has led to some truly innovative online advertising. Problems surrounding transparency have been plaguing agencies for a number of years, on a number of issues – particularly in regards to media buying. Transparency comes as standard .

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92