2008 and Buy - B2B Marketing Zone

Want proof that the C-suite is into social media? Here it is.

Chris Koch

OCTOBER 30, 2009

That means that the people buying those services—or at least playing a key role in the decision—tend to be high up on the corporate food chain—the C-suite or just below. Specifically, frustration over how to use social media to reach the C-suite.

Social Media

Social Media Peer-to-peer Enterprise Management Media

Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

We found that usage of social media among IT and business buyers of technology rose 50% over 2008 and finally pushed to majority status—55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Search is becoming increasingly dominant in the buying process.

Social Media

Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

Want proof that the C-suite is into social media? Here it is.

Six factors driving B2B social media marketing adoption

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