article thumbnail

MarTech’s event marketing experts to follow

Martech

LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. Business email address Subscribe Processing. In your inbox.

article thumbnail

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

How the Hero’s Journey framework creates powerful business stories According to Dr. Jennifer Aaker , author, behavioral scientist, and Stanford professor, stories are remembered up to 22 times more than facts alone. Similarly, a business has a mission to help customers solve a problem. Employee buy-in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Writer on LinkedIn.

article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Some of the most objective research comes to us in the form of two studies from Deloitte-Duke University and LinkedIn-Edelman. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). The digital marketing landscape looks totally different than it did in 2008 during the last crash.

article thumbnail

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

article thumbnail

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn.

Linkedin 100
article thumbnail

B2B Demand Generation Predictions for 2021

The Point

Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube). ” – Tom, VP Business Development. “I think a significant trend for B2B marketing and sales in 2021 will be video.